NYX Professional Makeup

NYX Professional Makeup is an affordable, colour-focused brand owned by L'Oréal, popular with buyers who want bold shades, artistry products and trend-led launches without prestige pricing. Its range includes Butter Gloss, Lip Lingerie, Epic Ink liner, eyeshadow palettes, setting sprays and the Can't Stop Won't Stop foundation and concealer. The brand positions itself as cruelty-free and has its roots in the makeup-artist community, which shows in its wide colour selection. NYX sells through drugstores, beauty retailers, marketplaces and its own website in many countries. Because the range is large and changes frequently, a favourite shade may be discontinued or reformulated. Buyers should check swatches online and look at the specific finish, since matte, metallic and glitter products can wear differently, and confirm the retailer carries the full range before planning a look.