| Product Categories | Makeup (lip, eye, brow, face), body, Pro Artistry, tools | Makeup, skincare, hair care, fragrance, bath & body, wellness, men's care, tools & brushes; 25,000+ products | — | — |
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| Loyalty Programme | US: NYX Professional Makeup Access, free to join; free shipping on orders $30+ | US: Ulta Beauty Rewards, free Member tier (1 pt/$1), Platinum at $500/yr (1.25 pts/$1), Diamond at $1,200/yr (1.5 pts/$1); points redeemable for products and services | — | — |
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| Returns Policy | — | US: refund to original payment within 30 days; days 31–60 merchandise credit only; proof of purchase (or system lookup) and government ID required | — | — |
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| Price Positioning | Budget/drugstore; US: most items about $6–$12 (Butter Gloss $6, Epic Ink liner $10) | Mixes drugstore (mass) and high-end (prestige) cosmetics, skincare and fragrance in one store | — | — |
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| Where to Buy | nyxcosmetics.com, NYX stores in about 18 countries, specialty beauty retailers and mass retailers incl. Ulta Beauty | About 1,400+ stores across all 50 US states and ulta.com; first international store in Kuwait (2025) and a Mexico joint venture with Axo; Ulta Beauty at Target shops ended August 2026 | — | — |
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| Parent Company | L'Oréal Group (acquired 2014) | Ulta Beauty, Inc. (publicly traded, Nasdaq: ULTA) | — | — |
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| Founded | 1999, Los Angeles, by Toni Ko | 1990; headquartered in Bolingbrook, Illinois, US | — | — |
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| Salon Services | — | US: The Salon at Ulta Beauty offers hair, waxing & brow, skin, makeup & lash application and ear piercing services in store | — | — |
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| Shipping | — | US: standard shipping $6.95 unless a free-shipping promotion applies; promotions limited to the contiguous US; same-day delivery and store pickup offered | — | — |
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| Signature Products | Butter Gloss, Epic Ink liner, The Brow Glue, Lip Lingerie, Lip I.V., Buttermelt blush, Makeup Setting Spray | — | — | — |
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| Cruelty-Free Status | Brand describes itself as cruelty-free; vegan formulas offered on selected products | — | — | — |
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| Virtual Beauty Tools | Virtual try-on on brand website | — | — | — |
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