| Product Categories | Makeup (lip, eye, brow, face), body, Pro Artistry, tools | Makeup, skincare, fragrance, hair care, bath & body, tools and accessories across third-party brands and own label | — | — |
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| Brands Carried | — | Roughly 300+ third-party beauty brands (assortment varies by country) plus own-label Sephora Collection (makeup, skincare, tools, accessories) | — | — |
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| Loyalty Programme | US: NYX Professional Makeup Access, free to join; free shipping on orders $30+ | US & Canada: Beauty Insider, free Insider tier, VIB from $350 and Rouge from $1,000 spend per calendar year; 1 point per $1 spent. Programme terms differ in other countries | — | — |
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| Returns Policy | — | US: returns within 30 days in most cases for refund to original payment; new or gently used items with proof of purchase; gift cards and some kits final sale. Varies by country | — | — |
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| Clean & Sustainability Labels | — | Clean at Sephora seal (formulated without selected ingredients) and Planet Aware seal (brands with environmental commitments); US site | — | — |
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| Price Positioning | Budget/drugstore; US: most items about $6–$12 (Butter Gloss $6, Epic Ink liner $10) | Selective (prestige) beauty retail; own-label Sephora Collection sits at lower price points | — | — |
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| Where to Buy | nyxcosmetics.com, NYX stores in about 18 countries, specialty beauty retailers and mass retailers incl. Ulta Beauty | 2,600+ Sephora stores in about 35 countries, sephora.com and regional sites/apps; US: Sephora at Kohl's shop-in-shops in 1,000+ Kohl's stores | — | — |
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| Parent Company | L'Oréal Group (acquired 2014) | LVMH (acquired 1997) | — | — |
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| Founded | 1999, Los Angeles, by Toni Ko | 1969, Limoges, France; headquartered in Neuilly-sur-Seine, France | — | — |
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| Signature Products | Butter Gloss, Epic Ink liner, The Brow Glue, Lip Lingerie, Lip I.V., Buttermelt blush, Makeup Setting Spray | — | — | — |
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| Cruelty-Free Status | Brand describes itself as cruelty-free; vegan formulas offered on selected products | — | — | — |
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| Virtual Beauty Tools | Virtual try-on on brand website | — | — | — |
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