| Product Categories | Makeup (lip, eye, brow, face), body, Pro Artistry, tools | Makeup, skincare, hair colour, hair care & styling, men's grooming (Men Expert) | — | — |
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| Loyalty Programme | US: NYX Professional Makeup Access, free to join; free shipping on orders $30+ | — | — | — |
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| Price Positioning | Budget/drugstore; US: most items about $6–$12 (Butter Gloss $6, Epic Ink liner $10) | Mass-market (drugstore and supermarket) pricing | — | — |
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| Where to Buy | nyxcosmetics.com, NYX stores in about 18 countries, specialty beauty retailers and mass retailers incl. Ulta Beauty | Drugstores and supermarkets worldwide, e.g. UK: Superdrug, Tesco, Sainsbury's; Australia: Chemist Warehouse; plus online retailers | — | — |
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| Parent Company | L'Oréal Group (acquired 2014) | L'Oréal Group | — | — |
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| Founded | 1999, Los Angeles, by Toni Ko | — | — | — |
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| Signature Products | Butter Gloss, Epic Ink liner, The Brow Glue, Lip Lingerie, Lip I.V., Buttermelt blush, Makeup Setting Spray | Revitalift, Age Perfect, True Match, Infallible, Voluminous and Telescopic mascaras, Colour Riche, Elvive, Excellence Crème, Superior Preference, Elnett | — | — |
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| Key Ingredients & Technologies | — | Hyaluronic acid (True Match foundation), collagen peptide (Elvive Collagen Peptide + Lifter); varies by line | — | — |
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| Shade Range | — | UK: True Match liquid foundation in 48 shades; online Foundation Shade Finder and undertone quizzes | — | — |
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| Skin Concerns Addressed | — | Ageing and wrinkles (Revitalift, Age Perfect, Wrinkle Expert), dullness (Bright Reveal), hydration | — | — |
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| Cruelty-Free Status | Brand describes itself as cruelty-free; vegan formulas offered on selected products | Not certified cruelty-free; L'Oréal Group states it has not tested products on animals since 1989, but notes some health authorities (e.g. China) may run their own tests | — | — |
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| Virtual Beauty Tools | Virtual try-on on brand website | Virtual try-on, foundation shade finder and skin undertone quiz on brand websites | — | — |
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