L’Oréal Paris

Sold widely in supermarkets, pharmacies and beauty retailers, L'Oréal Paris is the mass-market flagship brand of the L'Oréal group, covering makeup, skincare, hair colour and haircare. Its makeup range includes True Match foundation and the Voluminous mascara family, while Revitalift is its best-known anti-ageing skincare line and Excellence and Preference are home hair-colour ranges. The brand sits in the affordable-to-mid price band, aiming to bring formulas and finishes associated with salon or prestige products to everyday shoppers. Product names, shade ranges and formulas differ by region, so a product seen in one country may be sold under a different name or not at all elsewhere. Buyers comparing foundations should check the local shade range, and anyone using home hair colour should follow the patch-test instructions on the pack before each application.