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Ulta Beauty

Ulta Beauty is a US beauty retailer whose cosmetics shelves combine drugstore brands, prestige labels and its own Ulta Beauty Collection, which lets shoppers move between price tiers in a single store or order. Makeup, skincare, haircare, fragrance and bath products are all stocked, and many stores also include a salon offering hair and brow services. The mix of mass and prestige brands is useful for comparing an affordable foundation or mascara against a higher-end alternative before deciding where to spend. A points-based loyalty programme rewards repeat purchases, and online orders can be shipped or picked up in store in many locations. Ulta operates mainly in the United States, so availability elsewhere is limited. Shoppers should check whether a specific brand is carried online only or in their local store, and review the return terms for used products before buying.

Product Categories: Makeup, skincare, hair care, fragrance, bath & body, wellness, men's care, tools & brushes; 25,000+ products
Price Positioning: Mixes drugstore (mass) and high-end (prestige) cosmetics, skincare and fragrance in one store
Salon Services: US: The Salon at Ulta Beauty offers hair, waxing & brow, skin, makeup & lash application and ear piercing services in store
Loyalty Programme: US: Ulta Beauty Rewards, free Member tier (1 pt/$1), Platinum at $500/yr (1.25 pts/$1), Diamond at $1,200/yr (1.5 pts/$1); points redeemable for products and services
Returns Policy: US: refund to original payment within 30 days; days 31–60 merchandise credit only; proof of purchase (or system lookup) and government ID required
Shipping: US: standard shipping $6.95 unless a free-shipping promotion applies; promotions limited to the contiguous US; same-day delivery and store pickup offered

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+What we like

Mass-market and prestige cosmetics brands stocked side by side
Own-label Ulta Beauty Collection for lower-cost basics
In-store salons in many locations offer hair and brow services
Points-based loyalty programme for repeat beauty purchases

×Watch out for

Operates mainly in the United States, with limited availability elsewhere
Some brands are carried online only or in selected stores
Salon services and pricing differ between locations

Brand specifications

Product Categories: Makeup, skincare, hair care, fragrance, bath & body, wellness, men's care, tools & brushes; 25,000+ products
Price Positioning: Mixes drugstore (mass) and high-end (prestige) cosmetics, skincare and fragrance in one store
Salon Services: US: The Salon at Ulta Beauty offers hair, waxing & brow, skin, makeup & lash application and ear piercing services in store
Loyalty Programme: US: Ulta Beauty Rewards, free Member tier (1 pt/$1), Platinum at $500/yr (1.25 pts/$1), Diamond at $1,200/yr (1.5 pts/$1); points redeemable for products and services
Returns Policy: US: refund to original payment within 30 days; days 31–60 merchandise credit only; proof of purchase (or system lookup) and government ID required
Shipping: US: standard shipping $6.95 unless a free-shipping promotion applies; promotions limited to the contiguous US; same-day delivery and store pickup offered

Ratings breakdown

Cleanliness

4.9

Location

4.8

Service

4.6

Value

4.3

Rooms

4.4

Sample category breakdown; detailed ratings are not connected yet.

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Ulta Beauty

+What we like

×Watch out for

Brand specifications

Ratings breakdown

Our full editorial assessment of Ulta Beauty is coming soon.

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