| Product Categories | Makeup (lip, eye, brow, face), body, Pro Artistry, tools | Skincare, makeup, fragrance; gift sets | — | — |
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| Loyalty Programme | US: NYX Professional Makeup Access, free to join; free shipping on orders $30+ | US: Estée E-List, points and rewards; 15% off one order on joining | — | — |
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| Price Positioning | Budget/drugstore; US: most items about $6–$12 (Butter Gloss $6, Epic Ink liner $10) | Prestige | — | — |
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| Where to Buy | nyxcosmetics.com, NYX stores in about 18 countries, specialty beauty retailers and mass retailers incl. Ulta Beauty | — | — | — |
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| Parent Company | L'Oréal Group (acquired 2014) | The Estée Lauder Companies | — | — |
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| Founded | 1999, Los Angeles, by Toni Ko | 1946, New York City, by Estée Lauder | — | — |
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| Signature Products | Butter Gloss, Epic Ink liner, The Brow Glue, Lip Lingerie, Lip I.V., Buttermelt blush, Makeup Setting Spray | Advanced Night Repair serum, Double Wear foundation, Revitalizing Supreme+, Perfectionist, Futurist, Pure Color; fragrances Beautiful, Youth-Dew, Pleasures, White Linen | — | — |
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| Shade Range | — | Not verified | — | — |
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| Skin Concerns Addressed | — | Ageing and firmness (Revitalizing Supreme+, Perfectionist, Advanced Night Repair), hydration (Nutritious, DayWear), multi-effect (Resilience) | — | — |
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| Cruelty-Free Status | Brand describes itself as cruelty-free; vegan formulas offered on selected products | — | — | — |
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| Virtual Beauty Tools | Virtual try-on on brand website | — | — | — |
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| Luxury Sub-Lines | — | Re-Nutriv (luxury skincare and makeup), AERIN | — | — |
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| Shipping & Returns | — | US: free standard shipping on orders $50+ and free returns on esteelauder.com | — | — |
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