Fenty Beauty

Launched by Rihanna, Fenty Beauty made its name with an inclusive approach to complexion products, especially the Pro Filt'r foundation offered in a wide range of shades across skin tones and undertones. The makeup line also covers concealers, powders, highlighters, the Gloss Bomb lip gloss, lipsticks and eye products, while skincare is sold under the related Fenty Skin line. Products are sold through the brand's website and selected beauty retailers, depending on the country. Its pricing sits at the accessible end of prestige makeup. Buyers matching foundation should use the brand's shade-finder tools or in-store testers, since the number of options can make choosing difficult without a comparison. It is also worth checking finish and coverage, because some bases are matte and long-wearing, which may not suit very dry skin.