| Product Categories | Makeup, skincare (Fenty Skin), body, hair care (Fenty Hair), fragrance | Makeup, skincare, hair care, fragrance, bath & body, wellness, men's care, tools & brushes; 25,000+ products | — | — |
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| Loyalty Programme | — | US: Ulta Beauty Rewards, free Member tier (1 pt/$1), Platinum at $500/yr (1.25 pts/$1), Diamond at $1,200/yr (1.5 pts/$1); points redeemable for products and services | — | — |
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| Returns Policy | — | US: refund to original payment within 30 days; days 31–60 merchandise credit only; proof of purchase (or system lookup) and government ID required | — | — |
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| Price Positioning | Prestige; US: Pro Filt'r foundation $48, Gloss Bomb $23 | Mixes drugstore (mass) and high-end (prestige) cosmetics, skincare and fragrance in one store | — | — |
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| Where to Buy | fentybeauty.com and Sephora; US: Ulta Beauty (since 2022); UK: Boots (since 2019); also Africa, Middle East, mainland China; about 17 countries | About 1,400+ stores across all 50 US states and ulta.com; first international store in Kuwait (2025) and a Mexico joint venture with Axo; Ulta Beauty at Target shops ended August 2026 | — | — |
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| Parent Company | Co-owned by Rihanna and LVMH (via Kendo) | Ulta Beauty, Inc. (publicly traded, Nasdaq: ULTA) | — | — |
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| Founded | Launched September 2017 by Rihanna | 1990; headquartered in Bolingbrook, Illinois, US | — | — |
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| Salon Services | — | US: The Salon at Ulta Beauty offers hair, waxing & brow, skin, makeup & lash application and ear piercing services in store | — | — |
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| Shipping | — | US: standard shipping $6.95 unless a free-shipping promotion applies; promotions limited to the contiguous US; same-day delivery and store pickup offered | — | — |
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| Signature Products | Pro Filt'r foundation, Gloss Bomb lip luminizer, Killawatt highlighter, Stunna Lip Paint, Fenty Treatz lip oils, Fenty Eau de Parfum | — | — | — |
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| Key Ingredients & Technologies | Fenty Skin described as clinically tested skincare, e.g. Cherry Dub BHA Toner | — | — | — |
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| Shade Range | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 50 shades; brand positioned on shade inclusivity for all skin tones | — | — | — |
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| Cruelty-Free Status | No animal testing of products or ingredients per third-party review; not certified by Leaping Bunny or PETA; not 100% vegan | — | — | — |
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