| Product Categories | Makeup, skincare (Fenty Skin), body, hair care (Fenty Hair), fragrance | Makeup, skincare, fragrance, hair care, bath & body, tools and accessories across third-party brands and own label | — | — |
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| Brands Carried | — | Roughly 300+ third-party beauty brands (assortment varies by country) plus own-label Sephora Collection (makeup, skincare, tools, accessories) | — | — |
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| Loyalty Programme | — | US & Canada: Beauty Insider, free Insider tier, VIB from $350 and Rouge from $1,000 spend per calendar year; 1 point per $1 spent. Programme terms differ in other countries | — | — |
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| Returns Policy | — | US: returns within 30 days in most cases for refund to original payment; new or gently used items with proof of purchase; gift cards and some kits final sale. Varies by country | — | — |
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| Clean & Sustainability Labels | — | Clean at Sephora seal (formulated without selected ingredients) and Planet Aware seal (brands with environmental commitments); US site | — | — |
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| Price Positioning | Prestige; US: Pro Filt'r foundation $48, Gloss Bomb $23 | Selective (prestige) beauty retail; own-label Sephora Collection sits at lower price points | — | — |
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| Where to Buy | fentybeauty.com and Sephora; US: Ulta Beauty (since 2022); UK: Boots (since 2019); also Africa, Middle East, mainland China; about 17 countries | 2,600+ Sephora stores in about 35 countries, sephora.com and regional sites/apps; US: Sephora at Kohl's shop-in-shops in 1,000+ Kohl's stores | — | — |
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| Parent Company | Co-owned by Rihanna and LVMH (via Kendo) | LVMH (acquired 1997) | — | — |
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| Founded | Launched September 2017 by Rihanna | 1969, Limoges, France; headquartered in Neuilly-sur-Seine, France | — | — |
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| Signature Products | Pro Filt'r foundation, Gloss Bomb lip luminizer, Killawatt highlighter, Stunna Lip Paint, Fenty Treatz lip oils, Fenty Eau de Parfum | — | — | — |
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| Key Ingredients & Technologies | Fenty Skin described as clinically tested skincare, e.g. Cherry Dub BHA Toner | — | — | — |
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| Shade Range | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 50 shades; brand positioned on shade inclusivity for all skin tones | — | — | — |
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| Cruelty-Free Status | No animal testing of products or ingredients per third-party review; not certified by Leaping Bunny or PETA; not 100% vegan | — | — | — |
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