| Product Categories | Makeup, skincare (Fenty Skin), body, hair care (Fenty Hair), fragrance | Skincare, makeup, fragrance; gift sets | — | — |
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| Loyalty Programme | — | US: Estée E-List, points and rewards; 15% off one order on joining | — | — |
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| Price Positioning | Prestige; US: Pro Filt'r foundation $48, Gloss Bomb $23 | Prestige | — | — |
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| Where to Buy | fentybeauty.com and Sephora; US: Ulta Beauty (since 2022); UK: Boots (since 2019); also Africa, Middle East, mainland China; about 17 countries | — | — | — |
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| Parent Company | Co-owned by Rihanna and LVMH (via Kendo) | The Estée Lauder Companies | — | — |
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| Founded | Launched September 2017 by Rihanna | 1946, New York City, by Estée Lauder | — | — |
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| Signature Products | Pro Filt'r foundation, Gloss Bomb lip luminizer, Killawatt highlighter, Stunna Lip Paint, Fenty Treatz lip oils, Fenty Eau de Parfum | Advanced Night Repair serum, Double Wear foundation, Revitalizing Supreme+, Perfectionist, Futurist, Pure Color; fragrances Beautiful, Youth-Dew, Pleasures, White Linen | — | — |
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| Key Ingredients & Technologies | Fenty Skin described as clinically tested skincare, e.g. Cherry Dub BHA Toner | — | — | — |
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| Shade Range | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 50 shades; brand positioned on shade inclusivity for all skin tones | Not verified | — | — |
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| Skin Concerns Addressed | — | Ageing and firmness (Revitalizing Supreme+, Perfectionist, Advanced Night Repair), hydration (Nutritious, DayWear), multi-effect (Resilience) | — | — |
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| Cruelty-Free Status | No animal testing of products or ingredients per third-party review; not certified by Leaping Bunny or PETA; not 100% vegan | — | — | — |
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| Luxury Sub-Lines | — | Re-Nutriv (luxury skincare and makeup), AERIN | — | — |
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| Shipping & Returns | — | US: free standard shipping on orders $50+ and free returns on esteelauder.com | — | — |
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