| Product Categories | Makeup, skincare (Fenty Skin), body, hair care (Fenty Hair), fragrance | Makeup, skincare, hair colour, hair care & styling, men's grooming (Men Expert) | — | — |
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| Price Positioning | Prestige; US: Pro Filt'r foundation $48, Gloss Bomb $23 | Mass-market (drugstore and supermarket) pricing | — | — |
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| Where to Buy | fentybeauty.com and Sephora; US: Ulta Beauty (since 2022); UK: Boots (since 2019); also Africa, Middle East, mainland China; about 17 countries | Drugstores and supermarkets worldwide, e.g. UK: Superdrug, Tesco, Sainsbury's; Australia: Chemist Warehouse; plus online retailers | — | — |
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| Parent Company | Co-owned by Rihanna and LVMH (via Kendo) | L'Oréal Group | — | — |
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| Founded | Launched September 2017 by Rihanna | — | — | — |
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| Signature Products | Pro Filt'r foundation, Gloss Bomb lip luminizer, Killawatt highlighter, Stunna Lip Paint, Fenty Treatz lip oils, Fenty Eau de Parfum | Revitalift, Age Perfect, True Match, Infallible, Voluminous and Telescopic mascaras, Colour Riche, Elvive, Excellence Crème, Superior Preference, Elnett | — | — |
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| Key Ingredients & Technologies | Fenty Skin described as clinically tested skincare, e.g. Cherry Dub BHA Toner | Hyaluronic acid (True Match foundation), collagen peptide (Elvive Collagen Peptide + Lifter); varies by line | — | — |
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| Shade Range | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 50 shades; brand positioned on shade inclusivity for all skin tones | UK: True Match liquid foundation in 48 shades; online Foundation Shade Finder and undertone quizzes | — | — |
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| Skin Concerns Addressed | — | Ageing and wrinkles (Revitalift, Age Perfect, Wrinkle Expert), dullness (Bright Reveal), hydration | — | — |
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| Cruelty-Free Status | No animal testing of products or ingredients per third-party review; not certified by Leaping Bunny or PETA; not 100% vegan | Not certified cruelty-free; L'Oréal Group states it has not tested products on animals since 1989, but notes some health authorities (e.g. China) may run their own tests | — | — |
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| Virtual Beauty Tools | — | Virtual try-on, foundation shade finder and skin undertone quiz on brand websites | — | — |
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