Shiseido

Shiseido is a Japanese beauty company, and its namesake brand focuses on skincare, sun care and makeup informed by Japanese beauty traditions and its own research. Ultimune concentrate is its signature serum, Benefiance and Vital Perfection target signs of ageing, and its sunscreen range is a notable strength, with formulas designed to wear under makeup. The makeup line includes foundations, lipsticks and eye products with modern, lightweight textures. The Shiseido group also owns other beauty brands, but this record covers the namesake label. Products are sold through department stores, beauty retailers, travel retail and its website, with availability and formulas varying between Asian, European and American markets. Prices are in the prestige range. Buyers comparing sunscreens should check the local SPF and PA labelling, which reflects different national standards.