| Product Categories | Skincare, sunscreen, makeup, fragrance (Zen), sets and travel | Makeup, skincare, hair colour, hair care & styling, men's grooming (Men Expert) | — | — |
|---|
| Price Positioning | Prestige; US: Ultimune serum $125, Benefiance cream $95, cleansing foam $39 | Mass-market (drugstore and supermarket) pricing | — | — |
|---|
| Where to Buy | — | Drugstores and supermarkets worldwide, e.g. UK: Superdrug, Tesco, Sainsbury's; Australia: Chemist Warehouse; plus online retailers | — | — |
|---|
| Parent Company | Shiseido Company, Limited (Tokyo Stock Exchange: 4911) | L'Oréal Group | — | — |
|---|
| Founded | 1872, Tokyo, as Shiseido Pharmacy by Arinobu Fukuhara | — | — | — |
|---|
| Shipping | US: free shipping on any purchase; Subscribe to Save discounts on replenishment | — | — | — |
|---|
| Signature Products | Ultimune serum, Benefiance, Vital Perfection, Future Solution LX, Eudermine essence, Bio-Performance, Ultimate Sun suncare, Synchro Skin foundation | Revitalift, Age Perfect, True Match, Infallible, Voluminous and Telescopic mascaras, Colour Riche, Elvive, Excellence Crème, Superior Preference, Elnett | — | — |
|---|
| Key Ingredients & Technologies | Brand cites 2,500 patents and 28,000 clinical trials behind its research | Hyaluronic acid (True Match foundation), collagen peptide (Elvive Collagen Peptide + Lifter); varies by line | — | — |
|---|
| Shade Range | — | UK: True Match liquid foundation in 48 shades; online Foundation Shade Finder and undertone quizzes | — | — |
|---|
| Skin Concerns Addressed | Skin ageing and wrinkles (Ultimune, Benefiance), firmness (Vital Perfection), sun protection (Ultimate Sun, Urban Environment), dullness | Ageing and wrinkles (Revitalift, Age Perfect, Wrinkle Expert), dullness (Bright Reveal), hydration | — | — |
|---|
| Cruelty-Free Status | Not verified | Not certified cruelty-free; L'Oréal Group states it has not tested products on animals since 1989, but notes some health authorities (e.g. China) may run their own tests | — | — |
|---|
| Virtual Beauty Tools | — | Virtual try-on, foundation shade finder and skin undertone quiz on brand websites | — | — |
|---|
