| Product Categories | Skincare, sunscreen, makeup, fragrance (Zen), sets and travel | Skincare, makeup, fragrance; gift sets | — | — |
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| Loyalty Programme | — | US: Estée E-List, points and rewards; 15% off one order on joining | — | — |
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| Price Positioning | Prestige; US: Ultimune serum $125, Benefiance cream $95, cleansing foam $39 | Prestige | — | — |
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| Parent Company | Shiseido Company, Limited (Tokyo Stock Exchange: 4911) | The Estée Lauder Companies | — | — |
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| Founded | 1872, Tokyo, as Shiseido Pharmacy by Arinobu Fukuhara | 1946, New York City, by Estée Lauder | — | — |
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| Shipping | US: free shipping on any purchase; Subscribe to Save discounts on replenishment | — | — | — |
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| Signature Products | Ultimune serum, Benefiance, Vital Perfection, Future Solution LX, Eudermine essence, Bio-Performance, Ultimate Sun suncare, Synchro Skin foundation | Advanced Night Repair serum, Double Wear foundation, Revitalizing Supreme+, Perfectionist, Futurist, Pure Color; fragrances Beautiful, Youth-Dew, Pleasures, White Linen | — | — |
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| Key Ingredients & Technologies | Brand cites 2,500 patents and 28,000 clinical trials behind its research | — | — | — |
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| Shade Range | — | Not verified | — | — |
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| Skin Concerns Addressed | Skin ageing and wrinkles (Ultimune, Benefiance), firmness (Vital Perfection), sun protection (Ultimate Sun, Urban Environment), dullness | Ageing and firmness (Revitalizing Supreme+, Perfectionist, Advanced Night Repair), hydration (Nutritious, DayWear), multi-effect (Resilience) | — | — |
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| Cruelty-Free Status | Not verified | — | — | — |
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| Luxury Sub-Lines | — | Re-Nutriv (luxury skincare and makeup), AERIN | — | — |
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| Shipping & Returns | — | US: free standard shipping on orders $50+ and free returns on esteelauder.com | — | — |
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