| Product Categories | Skincare, sunscreen, makeup, fragrance (Zen), sets and travel | Makeup, skincare, fragrance, hair care, bath & body, tools and accessories across third-party brands and own label | — | — |
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| Brands Carried | — | Roughly 300+ third-party beauty brands (assortment varies by country) plus own-label Sephora Collection (makeup, skincare, tools, accessories) | — | — |
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| Loyalty Programme | — | US & Canada: Beauty Insider, free Insider tier, VIB from $350 and Rouge from $1,000 spend per calendar year; 1 point per $1 spent. Programme terms differ in other countries | — | — |
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| Returns Policy | — | US: returns within 30 days in most cases for refund to original payment; new or gently used items with proof of purchase; gift cards and some kits final sale. Varies by country | — | — |
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| Clean & Sustainability Labels | — | Clean at Sephora seal (formulated without selected ingredients) and Planet Aware seal (brands with environmental commitments); US site | — | — |
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| Price Positioning | Prestige; US: Ultimune serum $125, Benefiance cream $95, cleansing foam $39 | Selective (prestige) beauty retail; own-label Sephora Collection sits at lower price points | — | — |
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| Where to Buy | — | 2,600+ Sephora stores in about 35 countries, sephora.com and regional sites/apps; US: Sephora at Kohl's shop-in-shops in 1,000+ Kohl's stores | — | — |
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| Parent Company | Shiseido Company, Limited (Tokyo Stock Exchange: 4911) | LVMH (acquired 1997) | — | — |
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| Founded | 1872, Tokyo, as Shiseido Pharmacy by Arinobu Fukuhara | 1969, Limoges, France; headquartered in Neuilly-sur-Seine, France | — | — |
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| Shipping | US: free shipping on any purchase; Subscribe to Save discounts on replenishment | — | — | — |
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| Signature Products | Ultimune serum, Benefiance, Vital Perfection, Future Solution LX, Eudermine essence, Bio-Performance, Ultimate Sun suncare, Synchro Skin foundation | — | — | — |
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| Key Ingredients & Technologies | Brand cites 2,500 patents and 28,000 clinical trials behind its research | — | — | — |
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| Skin Concerns Addressed | Skin ageing and wrinkles (Ultimune, Benefiance), firmness (Vital Perfection), sun protection (Ultimate Sun, Urban Environment), dullness | — | — | — |
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| Cruelty-Free Status | Not verified | — | — | — |
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