Benefit Cosmetics

Benefit Cosmetics, a San Francisco-founded brand in the LVMH group, is best known for brows and playful, retro-styled packaging. Its brow range includes pencils, gels and pomades such as Precisely My Brow and Gimme Brow, and many markets have Benefit brow bars offering waxing, threading or tinting services. Other staples include Hoola bronzer, Benetint cheek and lip stain, BADgal BANG! and They're Real! mascaras, and The POREfessional primer. The brand suits shoppers wanting brow products and easy, compact makeup with a fun tone. It sells through department stores, beauty retailers and its own website. Prices are mid-to-prestige, and many products come in mini sizes for trying first. Buyers booking brow services should check what each location offers, since services and pricing differ by store and country.