| Product Categories | Brow products, pore care and primers, face, eyes, lips, gift sets; in-store brow services | Makeup, skincare, hair care, fragrance, bath & body, wellness, men's care, tools & brushes; 25,000+ products | — | — |
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| Loyalty Programme | US: Friends With Benefit, points, rewards and early access to launches | US: Ulta Beauty Rewards, free Member tier (1 pt/$1), Platinum at $500/yr (1.25 pts/$1), Diamond at $1,200/yr (1.5 pts/$1); points redeemable for products and services | — | — |
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| Returns Policy | — | US: refund to original payment within 30 days; days 31–60 merchandise credit only; proof of purchase (or system lookup) and government ID required | — | — |
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| Price Positioning | Prestige; US: The POREfessional Concealer $32 | Mixes drugstore (mass) and high-end (prestige) cosmetics, skincare and fragrance in one store | — | — |
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| Where to Buy | — | About 1,400+ stores across all 50 US states and ulta.com; first international store in Kuwait (2025) and a Mexico joint venture with Axo; Ulta Beauty at Target shops ended August 2026 | — | — |
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| Parent Company | LVMH (acquired 1999) | Ulta Beauty, Inc. (publicly traded, Nasdaq: ULTA) | — | — |
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| Founded | 1976, San Francisco, by twins Jean and Jane Ford (renamed Benefit in 1990) | 1990; headquartered in Bolingbrook, Illinois, US | — | — |
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| Salon Services | — | US: The Salon at Ulta Beauty offers hair, waxing & brow, skin, makeup & lash application and ear piercing services in store | — | — |
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| Shipping | — | US: standard shipping $6.95 unless a free-shipping promotion applies; promotions limited to the contiguous US; same-day delivery and store pickup offered | — | — |
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| Signature Products | Hoola bronzer, Benetint, The POREfessional primer and concealer, Precisely My Brow, BADgal BANG! and They're Real! mascaras | — | — | — |
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| Shade Range | US: The POREfessional Concealer in 35 shades; brow products in multiple shades (e.g. 5 shades) | — | — | — |
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| Cruelty-Free Status | Not verified | — | — | — |
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| Brow Services | Brow waxing, lamination, tinting and threading at Benefit Brow Bars (first opened 2003); book via store finder | — | — | — |
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