| Product Categories | Brow products, pore care and primers, face, eyes, lips, gift sets; in-store brow services | Makeup, skincare, fragrance, hair care, bath & body, tools and accessories across third-party brands and own label | — | — |
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| Brands Carried | — | Roughly 300+ third-party beauty brands (assortment varies by country) plus own-label Sephora Collection (makeup, skincare, tools, accessories) | — | — |
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| Loyalty Programme | US: Friends With Benefit, points, rewards and early access to launches | US & Canada: Beauty Insider, free Insider tier, VIB from $350 and Rouge from $1,000 spend per calendar year; 1 point per $1 spent. Programme terms differ in other countries | — | — |
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| Returns Policy | — | US: returns within 30 days in most cases for refund to original payment; new or gently used items with proof of purchase; gift cards and some kits final sale. Varies by country | — | — |
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| Clean & Sustainability Labels | — | Clean at Sephora seal (formulated without selected ingredients) and Planet Aware seal (brands with environmental commitments); US site | — | — |
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| Price Positioning | Prestige; US: The POREfessional Concealer $32 | Selective (prestige) beauty retail; own-label Sephora Collection sits at lower price points | — | — |
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| Where to Buy | — | 2,600+ Sephora stores in about 35 countries, sephora.com and regional sites/apps; US: Sephora at Kohl's shop-in-shops in 1,000+ Kohl's stores | — | — |
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| Parent Company | LVMH (acquired 1999) | LVMH (acquired 1997) | — | — |
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| Founded | 1976, San Francisco, by twins Jean and Jane Ford (renamed Benefit in 1990) | 1969, Limoges, France; headquartered in Neuilly-sur-Seine, France | — | — |
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| Signature Products | Hoola bronzer, Benetint, The POREfessional primer and concealer, Precisely My Brow, BADgal BANG! and They're Real! mascaras | — | — | — |
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| Shade Range | US: The POREfessional Concealer in 35 shades; brow products in multiple shades (e.g. 5 shades) | — | — | — |
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| Cruelty-Free Status | Not verified | — | — | — |
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| Brow Services | Brow waxing, lamination, tinting and threading at Benefit Brow Bars (first opened 2003); book via store finder | — | — | — |
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