Anita Dongre

Anita Dongre is the Mumbai-based designer behind House of Anita Dongre, whose namesake label covers bridal and festive Indian wear inspired by Rajasthani motifs, gota patti work and floral embroidery. The namesake line offers lehengas, sarees, kurta sets and menswear, while the wider house also runs labels such as Grassroot, focused on handcrafted textiles and artisan communities, Pinkcity fine jewellery and the Indo-western label Global Desi. Anita Dongre stores operate in major Indian cities, with some international presence and online shopping. The style tends to be softer and pastel-led compared with heavily embellished bridal labels, which suits buyers wanting lighter wedding and daytime looks. Buyers should check lead times for made-to-order pieces, review sizing and customisation options, and confirm alteration support, especially when ordering online for a fixed event date.