| Signature Product Lines | Anita Dongre (couture and bridal), Grassroot by Anita Dongre, Pinkcity jewellery, vegan accessories | Vivaham (men's wedding), Wedding Attendee, Festive, Celebrity Wardrobe, Quiet Luxury, After Hours; women's bridal lehengas | — | — |
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| Clothing Types | Women: kurta sets, co-ords, sarees, lehenga sets, gowns; Men: kurtas, shirts, bandhgalas, Nehru jackets, sherwanis | Men: kurta pajama, kurtas, Nehru jackets, kurta-jacket sets, Jodhpuri suits, Indo-western, sherwanis, bottom wear; Women: lehengas, sarees, Indo-western, stitched suits, blouses | — | — |
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| Target Audience | Women and men | Primarily men's celebration wear; also women and kids | — | — |
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| Occasions | Bridal, wedding guest, bridesmaid, cocktail, festive | Weddings, reception, engagement, sangeet, haldi, mehendi, cocktail, festivals (Diwali, Durga Puja, Navratri) | — | — |
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| Accessories | — | Safas, malas, juttis, brooches, dupattas, pocket squares, shawls, perfume | — | — |
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| Sales Channels | Stores in India and a New York flagship; India and US websites; store appointments | Exclusive brand outlets and shop-in-shops (651 EBOs group-wide incl. 14 international), own website, app | — | — |
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| International Shipping | US: free shipping on orders US$400+; separate storefronts for US, India, UAE and rest of world | Country sites for US, UK, Australia, Canada, UAE and rest of world; US: free shipping on orders above US$199; stores in USA, Canada, UK, UAE | — | — |
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| Returns Policy | US online: 7 days from delivery, unused with tags; US stores: 15 days; made-to-order, altered, sale items and jewellery non-returnable | Not verified | — | — |
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| Founded | — | 2002, Kolkata (Vedant Fashions) | — | — |
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| Parent Company | House of Anita Dongre Ltd | Vedant Fashions Ltd (also owns Mohey, Twamev, Mebaz, Manthan, Diwas) | — | — |
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| Key Materials & Crafts | Banarasi weaving, Ajrakh, Bandhani, Chikankari, Pichhwai, Gota Patti, Aari (with SEWA) | — | — | — |
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| Sizing & Customisation | Size chart per product; bridal, occasion and menswear made-to-order (bridal min. 90 days); minor Grassroot alterations | — | — | — |
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| Sustainability Initiatives | Artisan support via Anita Dongre Foundation; vegan approach (no leather or cashmere) | — | — | — |
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