| Signature Product Lines | Anita Dongre (couture and bridal), Grassroot by Anita Dongre, Pinkcity jewellery, vegan accessories | Curated Indian designer labels; site cites 1,500+ designers and 1M+ styles | — | — |
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| Clothing Types | Women: kurta sets, co-ords, sarees, lehenga sets, gowns; Men: kurtas, shirts, bandhgalas, Nehru jackets, sherwanis | Women's, men's and kids' designer wear incl. lehengas, sarees, kurta sets, sherwanis; plus jewellery, accessories and decor | — | — |
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| Target Audience | Women and men | Women, men, kids | — | — |
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| Occasions | Bridal, wedding guest, bridesmaid, cocktail, festive | Wedding, festive and everyday wear | — | — |
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| Sales Channels | Stores in India and a New York flagship; India and US websites; store appointments | Website, app and stores in Mumbai (Bandra, Juhu, Altamount Road) and Delhi (Crescent Mall, Gallery Mall, South Extension) | — | — |
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| International Shipping | US: free shipping on orders US$400+; separate storefronts for US, India, UAE and rest of world | Ships to 200 countries; flat fee on smaller orders, e.g. US US$20 up to US$199, UK £18 up to £178; prices exclude import duties (DDU) | — | — |
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| Returns Policy | US online: 7 days from delivery, unused with tags; US stores: 15 days; made-to-order, altered, sale items and jewellery non-returnable | India: 2 days from delivery; international: 3 days (7 days for Diamond members); handling fee applies; customised items, jewellery, blouses non-returnable | — | — |
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| Parent Company | House of Anita Dongre Ltd | Aza Fashions Pvt Ltd | — | — |
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| Key Materials & Crafts | Banarasi weaving, Ajrakh, Bandhani, Chikankari, Pichhwai, Gota Patti, Aari (with SEWA) | — | — | — |
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| Sizing & Customisation | Size chart per product; bridal, occasion and menswear made-to-order (bridal min. 90 days); minor Grassroot alterations | XS to plus sizes; select garments customisable to body measurements (extra charge, non-returnable) | — | — |
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| Price Positioning | — | Luxury / designer multi-brand | — | — |
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| Sustainability Initiatives | Artisan support via Anita Dongre Foundation; vegan approach (no leather or cashmere) | — | — | — |
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