| Signature Product Lines | Anita Dongre (couture and bridal), Grassroot by Anita Dongre, Pinkcity jewellery, vegan accessories | — | — | — |
|---|
| Clothing Types | Women: kurta sets, co-ords, sarees, lehenga sets, gowns; Men: kurtas, shirts, bandhgalas, Nehru jackets, sherwanis | Women's, men's and kids' Indian and everyday wear: kurtas, sarees, dupattas, bottoms and more; plus accessories and handcrafted jewellery | — | — |
|---|
| Target Audience | Women and men | Women, men, kids; also home shoppers | — | — |
|---|
| Occasions | Bridal, wedding guest, bridesmaid, cocktail, festive | — | — | — |
|---|
| Sales Channels | Stores in India and a New York flagship; India and US websites; store appointments | Own stores in India and abroad (UAE, Bahrain, Qatar, Italy among others), website and app; India online: free shipping (conditions apply), COD | — | — |
|---|
| International Shipping | US: free shipping on orders US$400+; separate storefronts for US, India, UAE and rest of world | — | — | — |
|---|
| Returns Policy | US online: 7 days from delivery, unused with tags; US stores: 15 days; made-to-order, altered, sale items and jewellery non-returnable | Not verified | — | — |
|---|
| Founded | — | 1960, New Delhi, by John Bissell | — | — |
|---|
| Parent Company | House of Anita Dongre Ltd | — | — | — |
|---|
| Key Materials & Crafts | Banarasi weaving, Ajrakh, Bandhani, Chikankari, Pichhwai, Gota Patti, Aari (with SEWA) | Handcrafted textiles sourced mainly from villages; over 40,000 artisans and craftspeople | — | — |
|---|
| Other Categories | — | Home & living, furniture, personal care, organic food | — | — |
|---|
| Artisan Ownership Model | — | Works through 17 community-owned supply-region companies in which craftspeople collectively hold 26% equity | — | — |
|---|
| Sizing & Customisation | Size chart per product; bridal, occasion and menswear made-to-order (bridal min. 90 days); minor Grassroot alterations | — | — | — |
|---|
| Sustainability Initiatives | Artisan support via Anita Dongre Foundation; vegan approach (no leather or cashmere) | — | — | — |
|---|
