| Product Categories | Makeup, skincare, hair care, fragrance, bath & body, wellness, men's care, tools & brushes; 25,000+ products | Makeup (face, lips, eyes), brushes & tools, kits, skincare, fragrance; Pro products and in-store artistry services | — | — |
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| Loyalty Programme | US: Ulta Beauty Rewards, free Member tier (1 pt/$1), Platinum at $500/yr (1.25 pts/$1), Diamond at $1,200/yr (1.5 pts/$1); points redeemable for products and services | US: M·A·C Lover Rewards, 15% off next purchase on sign-up; separate Pro membership for makeup professionals | — | — |
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| Returns Policy | US: refund to original payment within 30 days; days 31–60 merchandise credit only; proof of purchase (or system lookup) and government ID required | — | — | — |
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| Price Positioning | Mixes drugstore (mass) and high-end (prestige) cosmetics, skincare and fragrance in one store | Prestige; positioned as a professional makeup-artistry brand | — | — |
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| Where to Buy | About 1,400+ stores across all 50 US states and ulta.com; first international store in Kuwait (2025) and a Mexico joint venture with Axo; Ulta Beauty at Target shops ended August 2026 | Sold in 120+ countries and territories via M·A·C stores and maccosmetics.com; US: Ulta Beauty (since 2017); Canada: Sephora (since 2018); US: free shipping $60+ | — | — |
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| Parent Company | Ulta Beauty, Inc. (publicly traded, Nasdaq: ULTA) | The Estée Lauder Companies (since 1994; full ownership 1998) | — | — |
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| Founded | 1990; headquartered in Bolingbrook, Illinois, US | 1984, Toronto, Canada, by Frank Toskan and Frank Angelo | — | — |
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| Salon Services | US: The Salon at Ulta Beauty offers hair, waxing & brow, skin, makeup & lash application and ear piercing services in store | — | — | — |
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| Shipping | US: standard shipping $6.95 unless a free-shipping promotion applies; promotions limited to the contiguous US; same-day delivery and store pickup offered | — | — | — |
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| Signature Products | — | Studio Fix Fluid and Powder Plus foundations, Ruby Woo lipstick, Fix+ setting spray, M·A·CXIMAL Silky Matte lipstick, Lustreglass lip range | — | — |
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| Shade Range | — | Brand cites more than 100 shades across its cosmetics; online shade-finder tools | — | — |
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| Charity Programme | — | VIVA GLAM lipsticks: sales fund equality-focused charities; brand reports US$534M+ raised since 1994 | — | — |
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| Packaging Return Programme | — | Back to M·A·C packaging return scheme; terms vary by country | — | — |
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