| Product Categories | Makeup, skincare, hair care, fragrance, bath & body, wellness, men's care, tools & brushes; 25,000+ products | Makeup, skincare, fragrance, hair care, bath & body, tools and accessories across third-party brands and own label | — | — |
|---|
| Brands Carried | — | Roughly 300+ third-party beauty brands (assortment varies by country) plus own-label Sephora Collection (makeup, skincare, tools, accessories) | — | — |
|---|
| Loyalty Programme | US: Ulta Beauty Rewards, free Member tier (1 pt/$1), Platinum at $500/yr (1.25 pts/$1), Diamond at $1,200/yr (1.5 pts/$1); points redeemable for products and services | US & Canada: Beauty Insider, free Insider tier, VIB from $350 and Rouge from $1,000 spend per calendar year; 1 point per $1 spent. Programme terms differ in other countries | — | — |
|---|
| Returns Policy | US: refund to original payment within 30 days; days 31–60 merchandise credit only; proof of purchase (or system lookup) and government ID required | US: returns within 30 days in most cases for refund to original payment; new or gently used items with proof of purchase; gift cards and some kits final sale. Varies by country | — | — |
|---|
| Clean & Sustainability Labels | — | Clean at Sephora seal (formulated without selected ingredients) and Planet Aware seal (brands with environmental commitments); US site | — | — |
|---|
| Price Positioning | Mixes drugstore (mass) and high-end (prestige) cosmetics, skincare and fragrance in one store | Selective (prestige) beauty retail; own-label Sephora Collection sits at lower price points | — | — |
|---|
| Where to Buy | About 1,400+ stores across all 50 US states and ulta.com; first international store in Kuwait (2025) and a Mexico joint venture with Axo; Ulta Beauty at Target shops ended August 2026 | 2,600+ Sephora stores in about 35 countries, sephora.com and regional sites/apps; US: Sephora at Kohl's shop-in-shops in 1,000+ Kohl's stores | — | — |
|---|
| Parent Company | Ulta Beauty, Inc. (publicly traded, Nasdaq: ULTA) | LVMH (acquired 1997) | — | — |
|---|
| Founded | 1990; headquartered in Bolingbrook, Illinois, US | 1969, Limoges, France; headquartered in Neuilly-sur-Seine, France | — | — |
|---|
| Salon Services | US: The Salon at Ulta Beauty offers hair, waxing & brow, skin, makeup & lash application and ear piercing services in store | — | — | — |
|---|
| Shipping | US: standard shipping $6.95 unless a free-shipping promotion applies; promotions limited to the contiguous US; same-day delivery and store pickup offered | — | — | — |
|---|
