Maybelline

Maybelline New York is a mass-market makeup brand owned by L'Oréal, sold in supermarkets, pharmacies and online at prices aimed at everyday shoppers. Mascara is its core strength, with lines such as Lash Sensational and Sky High alongside the older Great Lash, and the catalogue also includes Fit Me foundation and concealer, SuperStay long-wear lip and base products, brow products and eyeliners. New launches and trend-led shades appear frequently, which suits buyers who like to experiment without spending prestige prices. Shade ranges and product availability vary by country, and some formulas are reformulated or renamed regionally. Because drugstore testers are not always available, checking swatches and shade descriptions online before buying helps. Buyers wanting a waterproof mascara or long-wear lipstick should also consider how easily it removes, since some long-wear formulas need an oil-based remover.