| Product Categories | Makeup: eye (mascara, brow, liner, shadow), face (foundation, concealer, powder, blush, BB cream, primer, setting spray), lip | Makeup, skincare, hair care, fragrance, bath & body, wellness, men's care, tools & brushes; 25,000+ products | — | — |
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| Loyalty Programme | — | US: Ulta Beauty Rewards, free Member tier (1 pt/$1), Platinum at $500/yr (1.25 pts/$1), Diamond at $1,200/yr (1.5 pts/$1); points redeemable for products and services | — | — |
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| Returns Policy | — | US: refund to original payment within 30 days; days 31–60 merchandise credit only; proof of purchase (or system lookup) and government ID required | — | — |
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| Price Positioning | Mass-market (drugstore) | Mixes drugstore (mass) and high-end (prestige) cosmetics, skincare and fragrance in one store | — | — |
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| Where to Buy | — | About 1,400+ stores across all 50 US states and ulta.com; first international store in Kuwait (2025) and a Mexico joint venture with Axo; Ulta Beauty at Target shops ended August 2026 | — | — |
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| Parent Company | L'Oréal Group (acquired 1996) | Ulta Beauty, Inc. (publicly traded, Nasdaq: ULTA) | — | — |
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| Founded | 1915, Chicago, by Thomas Lyle Williams; headquartered in New York City | 1990; headquartered in Bolingbrook, Illinois, US | — | — |
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| Salon Services | — | US: The Salon at Ulta Beauty offers hair, waxing & brow, skin, makeup & lash application and ear piercing services in store | — | — |
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| Shipping | — | US: standard shipping $6.95 unless a free-shipping promotion applies; promotions limited to the contiguous US; same-day delivery and store pickup offered | — | — |
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| Signature Products | Lash Sensational (incl. Sky High), The Colossal, Fit Me, Instant Age Rewind, SuperStay (Matte Ink, face and lip), Lifter, Express Brow | — | — | — |
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| Shade Range | Multi-shade foundation and concealer lines (Fit Me, SuperStay, Instant Age Rewind); AI-based online Foundation Finder; shade counts vary by product and market | — | — | — |
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| Cruelty-Free Status | Not certified cruelty-free; parent L'Oréal states no animal testing since 1989 but notes authorities in some markets (e.g. China) may test; PETA lists the brand as testing | — | — | — |
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| Brand Initiatives | Brave Together (mental-health programme), Conscious Together | — | — | — |
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