| Product Categories | Makeup, skincare, hair colour, hair care & styling, men's grooming (Men Expert) | Makeup (face, lips, eyes), brushes & tools, kits, skincare, fragrance; Pro products and in-store artistry services | — | — |
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| Loyalty Programme | — | US: M·A·C Lover Rewards, 15% off next purchase on sign-up; separate Pro membership for makeup professionals | — | — |
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| Price Positioning | Mass-market (drugstore and supermarket) pricing | Prestige; positioned as a professional makeup-artistry brand | — | — |
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| Where to Buy | Drugstores and supermarkets worldwide, e.g. UK: Superdrug, Tesco, Sainsbury's; Australia: Chemist Warehouse; plus online retailers | Sold in 120+ countries and territories via M·A·C stores and maccosmetics.com; US: Ulta Beauty (since 2017); Canada: Sephora (since 2018); US: free shipping $60+ | — | — |
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| Parent Company | L'Oréal Group | The Estée Lauder Companies (since 1994; full ownership 1998) | — | — |
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| Founded | — | 1984, Toronto, Canada, by Frank Toskan and Frank Angelo | — | — |
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| Signature Products | Revitalift, Age Perfect, True Match, Infallible, Voluminous and Telescopic mascaras, Colour Riche, Elvive, Excellence Crème, Superior Preference, Elnett | Studio Fix Fluid and Powder Plus foundations, Ruby Woo lipstick, Fix+ setting spray, M·A·CXIMAL Silky Matte lipstick, Lustreglass lip range | — | — |
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| Key Ingredients & Technologies | Hyaluronic acid (True Match foundation), collagen peptide (Elvive Collagen Peptide + Lifter); varies by line | — | — | — |
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| Shade Range | UK: True Match liquid foundation in 48 shades; online Foundation Shade Finder and undertone quizzes | Brand cites more than 100 shades across its cosmetics; online shade-finder tools | — | — |
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| Skin Concerns Addressed | Ageing and wrinkles (Revitalift, Age Perfect, Wrinkle Expert), dullness (Bright Reveal), hydration | — | — | — |
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| Cruelty-Free Status | Not certified cruelty-free; L'Oréal Group states it has not tested products on animals since 1989, but notes some health authorities (e.g. China) may run their own tests | — | — | — |
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| Virtual Beauty Tools | Virtual try-on, foundation shade finder and skin undertone quiz on brand websites | — | — | — |
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| Charity Programme | — | VIVA GLAM lipsticks: sales fund equality-focused charities; brand reports US$534M+ raised since 1994 | — | — |
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| Packaging Return Programme | — | Back to M·A·C packaging return scheme; terms vary by country | — | — |
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