| Product Categories | Makeup, skincare, hair colour, hair care & styling, men's grooming (Men Expert) | Makeup, skincare, fragrance, hair care, bath & body, tools and accessories across third-party brands and own label | — | — |
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| Brands Carried | — | Roughly 300+ third-party beauty brands (assortment varies by country) plus own-label Sephora Collection (makeup, skincare, tools, accessories) | — | — |
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| Loyalty Programme | — | US & Canada: Beauty Insider, free Insider tier, VIB from $350 and Rouge from $1,000 spend per calendar year; 1 point per $1 spent. Programme terms differ in other countries | — | — |
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| Returns Policy | — | US: returns within 30 days in most cases for refund to original payment; new or gently used items with proof of purchase; gift cards and some kits final sale. Varies by country | — | — |
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| Clean & Sustainability Labels | — | Clean at Sephora seal (formulated without selected ingredients) and Planet Aware seal (brands with environmental commitments); US site | — | — |
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| Price Positioning | Mass-market (drugstore and supermarket) pricing | Selective (prestige) beauty retail; own-label Sephora Collection sits at lower price points | — | — |
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| Where to Buy | Drugstores and supermarkets worldwide, e.g. UK: Superdrug, Tesco, Sainsbury's; Australia: Chemist Warehouse; plus online retailers | 2,600+ Sephora stores in about 35 countries, sephora.com and regional sites/apps; US: Sephora at Kohl's shop-in-shops in 1,000+ Kohl's stores | — | — |
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| Parent Company | L'Oréal Group | LVMH (acquired 1997) | — | — |
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| Founded | — | 1969, Limoges, France; headquartered in Neuilly-sur-Seine, France | — | — |
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| Signature Products | Revitalift, Age Perfect, True Match, Infallible, Voluminous and Telescopic mascaras, Colour Riche, Elvive, Excellence Crème, Superior Preference, Elnett | — | — | — |
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| Key Ingredients & Technologies | Hyaluronic acid (True Match foundation), collagen peptide (Elvive Collagen Peptide + Lifter); varies by line | — | — | — |
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| Shade Range | UK: True Match liquid foundation in 48 shades; online Foundation Shade Finder and undertone quizzes | — | — | — |
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| Skin Concerns Addressed | Ageing and wrinkles (Revitalift, Age Perfect, Wrinkle Expert), dullness (Bright Reveal), hydration | — | — | — |
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| Cruelty-Free Status | Not certified cruelty-free; L'Oréal Group states it has not tested products on animals since 1989, but notes some health authorities (e.g. China) may run their own tests | — | — | — |
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| Virtual Beauty Tools | Virtual try-on, foundation shade finder and skin undertone quiz on brand websites | — | — | — |
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