On

On, the Swiss sports brand also known as On Running, makes running shoes and performance apparel built around its CloudTec cushioning, recognisable by the hollow pods on the outsole. Popular models include the Cloud and Cloudmonster for everyday wear and running, Cloudsurfer and Cloudflow for training, and trail models for off-road use. Its apparel line includes running tops, shorts, tights, jackets and technical outerwear, with a clean, minimal design that also works for casual wear. On sells through its own website and stores, running specialists and sports retailers in many countries. Pricing is premium relative to many running brands. Buyers should note that the firmness of the sole varies between models, the open channels in some outsoles can pick up small stones, and fit can be narrower in some models, so trying them on is worthwhile.