| Signature Product Lines | Cloudmonster, Cloud, Cloudnova, Cloudsurfer, Cloudswift, Cloud X, Cloudboom racing shoes, THE ROGER tennis/lifestyle line | Align, Define, Scuba (women's), ABC (men's), Fast and Free running | — | — |
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| Product Categories | Running and training shoes, performance apparel, accessories; men's, women's and kids' | Leggings, tops, jackets, joggers, running shoes, bags, hats, yoga mats | — | — |
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| Sports & Activities | Road and trail running, marathon, tennis, training and gym, hiking and outdoor, soccer, lifestyle | Yoga, running, training, everyday athleisure | — | — |
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| Performance Technologies | CloudTec patented cushioning (activated on landing), Speedboard midsole plate; developed at the On Lab in Zurich | Proprietary fabrics incl. Nulu; trademarked moisture-wicking and compression fabrics developed in its Whitespace lab | — | — |
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| Size Range | — | Not verified | — | — |
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| Price Positioning | — | Premium | — | — |
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| Returns Policy | Not verified | US: free returns within 30 days, items unwashed and unworn with tags; shoes may be worn; exchanges in store; holiday extension | — | — |
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| Membership / Loyalty Programme | Free On membership via account sign-up; refer-a-friend and community discounts (US) | Membership programme with early access and faster checkout via the app | — | — |
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| Headquarters | Zurich, Switzerland (founded 2010) | Vancouver, British Columbia, Canada (founded 1998) | — | — |
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| Sustainability Initiatives | Products engineered for circularity using preferred materials; CleanCloud initiative; annual On Impact Progress Report | Impact Agenda 2030: 90% of products with at least 25% preferred materials by 2030; SBTi-validated emissions targets; resale in US and Canada | — | — |
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| Resale / Trade-In | — | Like New trade-in for store credit (typically $5–25 per item) with online resale (US; Canada online resale shop) | — | — |
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| Key Athletes & Partners | Roger Federer (shareholder and THE ROGER line), Iga Świątek, Ben Shelton, Hellen Obiri, On Athletics Club | — | — | — |
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