Adidas

On the footwear side, Adidas splits its range between performance shoes and the Originals lifestyle catalogue. Terrace and court classics such as the Samba, Gazelle, Superstar and Stan Smith anchor the casual offer, while performance buyers can choose from Adizero racing and training shoes, Ultraboost cushioned runners, Predator and other football boots, and court, trail and gym models. Cushioning technologies including Boost and Lightstrike are used across many performance lines, and the feel varies widely between them. Adidas footwear is sold through its own stores, website and app plus sports and fashion retailers worldwide. Before choosing, it is worth deciding whether the shoe is for sport or style, since classic lifestyle models offer little technical support. Sizing between models is not uniform, with some retro styles fitting narrow, so checking fit notes or trying on is sensible.