| Footwear Types | Running shoes, football boots, lifestyle and terrace sneakers, basketball shoes | Running shoes (daily, stability and racing), football boots, basketball shoes, lifestyle sneakers | — | — |
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| Intended Activities | Road running and racing, football, everyday and street wear | Road running and racing, football, basketball, everyday wear | — | — |
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| Signature Models | Samba, Superstar, Stan Smith, Predator (football), Adizero Adios Pro (racing) | Suede, Clyde, King (football), Velocity NITRO, Deviate NITRO, Magnify NITRO, Fast-R NITRO Elite | — | — |
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| Cushioning & Comfort Technologies | Light BOOST (daily training), Lightstrike Pro (racing and fast sessions, with carbon or composite rods on some models), Dreamstrike+ (easy and recovery runs) | NITRO nitrogen-infused foam, NITROFOAM Elite (race models), PROFOAM EVA midsoles, PWRPLATE carbon plate, PUMAGRIP outsole rubber | — | — |
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| Notable Collaborations | Y-3 (Yohji Yamamoto), Stella McCartney, Pharrell Williams, Bad Bunny, Oasis 'Original Forever' (2025) | — | — | — |
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| Returns Policy | US: 30-day return window for most items; terms vary by country | UK: free returns within 30 days of delivery, no direct exchanges; terms vary by country | — | — |
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| Sustainability Initiatives | Recycled polyester 99% of polyester used (2025); 60% of product and packaging materials recycled or sustainably sourced; 100% certified cotton; consumer repair service piloted | — | — | — |
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| Headquarters | Herzogenaurach, Bavaria, Germany | Herzogenaurach, Bavaria, Germany | — | — |
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| Parent Company | adidas AG (publicly listed) | PUMA SE (publicly listed); Anta Sports agreed in January 2026 to buy a 29.06% stake, becoming largest shareholder | — | — |
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