NARS

NARS, founded by makeup artist Francois Nars and now owned by Shiseido, is a prestige brand built on complexion products and distinctive colour. Its Radiant Creamy Concealer, Light Reflecting and Natural Radiant foundations, powder blushes, bronzers and lip pencils are core lines, and the brand's shade names and minimalist black packaging are part of its identity. NARS suits buyers who want polished complexion products and bold-to-neutral colour in a professional-leaning range. It sells through its own website, department stores and beauty retailers, with availability varying by country. Prices are firmly prestige, and refills are not offered for most items. Shade matching is important for its concealers and foundations because undertones are specific, so testing in store or using online shade guides before buying helps avoid a mismatch.