| Product Categories | Luxury watches, fine and high jewellery, engagement and wedding rings; accessories incl. fragrances, sunglasses, bags, writing instruments | Crystal jewellery, lab-grown diamond jewellery, watches, figurines, home decor and lighting, accessories | — | — |
|---|
| Signature Collections | Watches: Happy Sport, Alpine Eagle, L.U.C, Mille Miglia, Happy Diamonds, Imperiale; jewellery: Happy Hearts, Ice Cube, Happy Diamonds, Precious Lace | Swarovski Created Diamonds (lab-grown), Atelier Swarovski designer collaborations, crystal figurines | — | — |
|---|
| Watch Movements | In-house movements made at its Fleurier manufacture since 1996 (high-end lines such as L.U.C); automatic models in Mille Miglia | Swiss made watches (first collection 1999); movement varies by model | — | — |
|---|
| Price Positioning | Luxury and high jewellery | — | — | — |
|---|
| Warranty | International Warranty extendable to a five-year total by online registration (watches and jewellery under original warranty) | 2 years on jewellery and accessories; Created Diamonds jewellery 3 years (made-to-order 5 years); watches under separate terms | — | — |
|---|
| Responsible Sourcing | Promotes Fairmined-certified gold and diamonds since 2013; ethical gold specified on collections | — | — | — |
|---|
| Returns Policy | US online store: complimentary shipping and returns | EU (e.g. DE): 30 days after receipt online, 30 days in store; personalised, engraved, adjusted and made-to-order items excluded; mailed returns may carry a fee | — | — |
|---|
| Founded | 1860, Sonvilier, Switzerland (Louis-Ulysse Chopard); HQ Geneva | 1895, Wattens, Austria | — | — |
|---|
| Parent Company | Family-owned by the Scheufele family (since 1963) | Privately held, owned by the Swarovski founding family | — | — |
|---|
| Key Materials | Ethical white, yellow and rose gold; steel (Alpine Eagle); diamonds incl. signature free-moving "Happy Diamonds" | Lead-free crystal glass (all crystal since 2012), lab-grown diamonds (Created Diamonds), coated crystal effects such as Aurora Borealis | — | — |
|---|
| Free Shipping Threshold | — | US: free standard shipping over $150; EU (e.g. DE): over €99; UK: over £80 | — | — |
|---|
| Partnerships | Official partner of Cannes Film Festival since 1998 and maker of the Palme d'Or; Mille Miglia rally partner since 1988 | — | — | — |
|---|
