Swarovski

Swarovski's jewellery sits in the fashion jewellery segment, using the Austrian company's precision-cut crystal set in plated metals to create necklaces, earrings, bracelets and rings with a glamorous finish. Collections such as Millenia, Constella and Matrix are built around distinctive crystal cuts and settings, and many pieces come in rhodium-plated or gold-tone finishes. The brand has also introduced lab-grown diamond fine jewellery under the Swarovski Created Diamonds name, which sits at a higher price point than its crystal pieces. Jewellery is sold through Swarovski boutiques, its website, department stores and travel retail. It suits shoppers who want statement or occasion pieces with high sparkle at prices well below fine jewellery. Crystal is not a gemstone and plated metals can wear over time, so expectations about longevity should be realistic, and following the care guidance helps preserve both crystal and finish.