Tourism boards, attractions and sightseeing offers Select up to four brands to compare them side by side.
Featured brand
Viator
From
2 brands selected for the VS tool, showing 16 brands
—
Viator, owned by Tripadvisor, is a marketplace for sightseeing tours, attraction tickets and activities in destinations worldwide, listing products from local operators. Options…
—
Sightseeing is the core of GetYourGuide's catalogue, which covers guided tours, attraction and museum tickets, skip-the-line entry, city cards, boat cruises and day trips from…
—
Klook is a Hong Kong-founded travel experiences platform with a strong focus on Asia, selling attraction tickets, theme park passes, tours, rail passes, airport transfers and…
—
Tiqets is an Amsterdam-based platform focused on tickets for museums, attractions and landmarks, rather than guided tours. Its catalogue covers museums, zoos, aquariums,…
—
Headout is a booking platform for attraction tickets, tours and live entertainment, covering many major tourist cities in Europe, North America, the Middle East and Asia. Its…
—
City Sightseeing operates hop-on hop-off bus tours, recognisable by their red open-top buses, in cities across Europe, the Americas, Africa, the Middle East and Asia, largely…
—
Big Bus Tours runs open-top hop-on hop-off sightseeing buses in cities including London, Paris, New York and Dubai, among others in Europe, the US, the Middle East and Asia.…
—
Tripadvisor is best known as a travel review platform, and for sightseeing its value lies in traveller reviews, photos and rankings of attractions, tours and activities in…
—
Civitatis is a Spain-based platform for guided tours, excursions and activities, particularly geared to Spanish-speaking travellers, with many tours led in Spanish across…
—
Musement is the tours and activities business that became part of TUI Group and now operates within TUI Musement, the group's tours, activities and transfers division. Its products…
—
Go City sells multi-attraction sightseeing passes for cities including London, Paris, New York, Rome, Dubai and many others. Its All-Inclusive Pass gives entry to as many included…
—
Universal's theme parks, now run under the Universal Destinations & Experiences name, combine rides and attractions based on film and entertainment franchises with resort hotels…
—
Disney's theme parks span Walt Disney World in Florida, Disneyland Resort in California, Disneyland Paris, Hong Kong Disneyland, Shanghai Disney Resort and Tokyo Disney Resort,…
—
Merlin Entertainments operates a large portfolio of visitor attractions rather than a single brand, including Legoland parks and resorts, Madame Tussauds wax museums, SEA LIFE…
—
National Geographic Expeditions is the travel arm of the National Geographic brand, offering trips across all seven continents, with each booking supporting the nonprofit National…
—
KKday is a Taiwan-based travel experiences platform focused on Asia, selling attraction tickets, day tours, transport passes, airport transfers, charter car services and SIM cards…
VS comparison tool
| Compare up to 4 brandsThe lowest comparable price and highest available ratings or scores are highlighted. | MEMerlin Entertainments | VIViator | ||
|---|---|---|---|---|
| Business Model | Operator of branded visitor attractions and theme parks; some sites franchised or under management contract | Online marketplace selling tours and activities run by third-party local operators | — | — |
| Experience Types | Theme parks and resorts, aquariums, wax museums, live 'Dungeons' shows, observation wheels, indoor children's attractions | Guided tours, day trips, attraction tickets, cruises and boat tours, food tours, outdoor and adventure activities | — | — |
| Destinations Covered | Europe, North America, Asia-Pacific and Middle East | Worldwide; more than 400,000 experiences listed | — | — |
| Cancellation Policy | Not verified | Set per product; most use a standard policy of full refund if cancelled at least 24 hours before start; some custom (partial refund) or non-refundable | — | — |
| Payment Options | — | Pay upfront or Reserve Now and Pay Later on eligible experiences | — | — |
| Loyalty Programme | — | Viator Rewards: earn credit on eligible direct bookings, redeemable on future bookings within 180 days; same-currency only | — | — |
| Booking Channels | — | Website, iOS and Android apps; also distributed via travel agents and affiliate partners | — | — |
| Customer Support | — | 24/7 customer service; in-platform messaging with tour operators | — | — |
| Headquarters | London, UK | Needham, Massachusetts, USA | — | — |
| Parent Company | Motion JVCO (private consortium incl. Kirkbi, the Lego-owning family's investment arm); delisted from LSE in 2019 | Tripadvisor | — | — |
| Signature Products | Legoland parks, Sea Life, Madame Tussauds, The Dungeons, The Eye brand (London, Sydney, Orlando), Alton Towers, Thorpe Park, Chessington, Warwick Castle, Gardaland, Heide Park, Peppa Pig Theme Parks | — | — | — |
| Recent Changes | Legoland Discovery Centres sold to the Lego Group (completed February 2026) | — | — | — |
Prices and specifications are supplied by the current brand records.
See full brand breakdowns
