Explore Tourism & Sightseeing brands

Tourism boards, attractions and sightseeing offers Select up to four brands to compare them side by side.

16 brands to compare

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Viator

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2 brands selected for the VS tool, showing 16 brands

VI#1

Viator

ViatorTourism & SightseeingTours & ActivitiesAttraction TicketsDay TripsWalking ToursFree Cancellation

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Viator, owned by Tripadvisor, is a marketplace for sightseeing tours, attraction tickets and activities in destinations worldwide, listing products from local operators. Options…

Very wide catalogue of tours, tickets and day trips
Traveller reviews on each listing
Free cancellation up to 24 hours on many experiences

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GE#2

GetYourGuide

GetYourGuideTourism & SightseeingCity ToursAttraction TicketsSkip-The-LineDay TripsTravel App

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Sightseeing is the core of GetYourGuide's catalogue, which covers guided tours, attraction and museum tickets, skip-the-line entry, city cards, boat cruises and day trips from…

Broad range of tours, tickets and day trips
Originals range of curated experiences
Free cancellation on many bookings

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KL#3

Klook

KlookTourism & SightseeingAttraction TicketsAsia TravelTheme ParksRail PassesTravel SIM Cards

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Klook is a Hong Kong-founded travel experiences platform with a strong focus on Asia, selling attraction tickets, theme park passes, tours, rail passes, airport transfers and…

Deep catalogue of Asian attractions and theme parks
Rail passes, transfers and SIM or eSIM products in one app
Instant confirmation and mobile vouchers on many products

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TI#4

Tiqets

TiqetsTourism & SightseeingAttraction TicketsMuseum TicketsMobile TicketsCity BreaksFamily Days Out

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Tiqets is an Amsterdam-based platform focused on tickets for museums, attractions and landmarks, rather than guided tours. Its catalogue covers museums, zoos, aquariums,…

Focused catalogue of museum and attraction tickets
Instant mobile ticket delivery on many products
Combined tickets and audio guides on some listings

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HE#5

Headout

HeadoutTourism & SightseeingAttraction TicketsCity ToursLive ShowsSkip-The-LineMobile Tickets

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Headout is a booking platform for attraction tickets, tours and live entertainment, covering many major tourist cities in Europe, North America, the Middle East and Asia. Its…

Focus on headline attractions in major cities
Skip-the-line and combination tickets
Mobile tickets delivered by app or email

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CS#6

City Sightseeing

City SightseeingTourism & SightseeingHop-On Hop-OffBus ToursCity ToursAudio GuidesFirst-Time Visitors

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City Sightseeing operates hop-on hop-off bus tours, recognisable by their red open-top buses, in cities across Europe, the Americas, Africa, the Middle East and Asia, largely…

Hop-on hop-off routes past main attractions
Multilingual recorded commentary
Combination tickets with cruises or walking tours in some cities

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BB#7

Big Bus Tours

Big Bus ToursTourism & SightseeingHop-On Hop-OffBus ToursCity ToursCombo TicketsSightseeing Passes

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Big Bus Tours runs open-top hop-on hop-off sightseeing buses in cities including London, Paris, New York and Dubai, among others in Europe, the US, the Middle East and Asia.…

Hop-on hop-off routes in many major cities
Multi-day and combination ticket options
Live guides on selected routes

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TR#8

Tripadvisor

TripadvisorTourism & SightseeingTravel ReviewsThings To DoAttractionsTours & ActivitiesTrip Planning

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Tripadvisor is best known as a travel review platform, and for sightseeing its value lies in traveller reviews, photos and rankings of attractions, tours and activities in…

Large volume of traveller reviews and photos for attractions
Things to Do rankings by destination
Bookable tours through Viator

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CI#9

Civitatis

CivitatisTourism & SightseeingGuided ToursFree Walking ToursSpanish-Language ToursExcursionsDay Trips

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Civitatis is a Spain-based platform for guided tours, excursions and activities, particularly geared to Spanish-speaking travellers, with many tours led in Spanish across…

Wide choice of Spanish-language guided tours
Tip-based free walking tours in many cities
Day trips, tickets and transfers in one place

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MU#10

Musement

MusementTourism & SightseeingExcursionsAttraction TicketsAirport TransfersTUI MusementGuided Tours

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Musement is the tours and activities business that became part of TUI Group and now operates within TUI Musement, the group's tours, activities and transfers division. Its products…

Excursions, tickets, tours and transfers in one offer
Local destination teams in many TUI holiday areas
Integrated with TUI packages and apps

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GC#11

Go City

Go CityTourism & SightseeingSightseeing PassesCity PassesAttraction TicketsCity BreaksTravel App

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Go City sells multi-attraction sightseeing passes for cities including London, Paris, New York, Rome, Dubai and many others. Its All-Inclusive Pass gives entry to as many included…

One pass covers many attractions in a city
All-Inclusive and Explorer formats suit different paces
App holds passes, opening hours and reservation info

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UP#12

Universal Parks

Universal ParksTourism & SightseeingTheme ParksFamily HolidaysUniversal OrlandoThrill RidesResort Hotels

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Universal's theme parks, now run under the Universal Destinations & Experiences name, combine rides and attractions based on film and entertainment franchises with resort hotels…

Multiple parks and a water park at Universal Orlando
Franchise-themed lands including The Wizarding World of Harry Potter
Universal Express for shorter queues

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DP#13

Disney Parks

Disney ParksTourism & SightseeingTheme ParksFamily HolidaysWalt Disney WorldDisneylandResort Hotels

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Disney's theme parks span Walt Disney World in Florida, Disneyland Resort in California, Disneyland Paris, Hong Kong Disneyland, Shanghai Disney Resort and Tokyo Disney Resort,…

Six resort destinations across three continents
Attractions drawn from Disney, Pixar, Marvel and Star Wars
On-site hotels with perks such as earlier park entry at some resorts

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ME#14

Merlin Entertainments

Merlin EntertainmentsTourism & SightseeingTheme ParksVisitor AttractionsLegolandAnnual PassesFamily Days Out

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Merlin Entertainments operates a large portfolio of visitor attractions rather than a single brand, including Legoland parks and resorts, Madame Tussauds wax museums, SEA LIFE…

Wide portfolio of theme parks and city attractions
Many attractions in central tourist locations
Combined tickets and annual passes for repeat visits

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NG#15

National Geographic Expeditions

National Geographic ExpeditionsTourism & SightseeingExpedition CruisesSmall Group ToursWildlife TravelFamily TravelEducational Travel

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National Geographic Expeditions is the travel arm of the National Geographic brand, offering trips across all seven continents, with each booking supporting the nonprofit National…

Expedition cruises, river cruises and land trips under one brand
Trips on all seven continents
Focus on wildlife, culture and expert-led learning

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KK#16

KKday

KKdayTourism & SightseeingAsia TravelAttraction TicketsDay ToursRail PassesAirport Transfers

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KKday is a Taiwan-based travel experiences platform focused on Asia, selling attraction tickets, day tours, transport passes, airport transfers, charter car services and SIM cards…

Deep catalogue for Taiwan, Japan, Korea and Southeast Asia
Charter cars, transfers and rail passes alongside tours
Instant confirmation and mobile vouchers on many products

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VS comparison tool

Side by side: 2 of 4 selected

Compare up to 4 brandsThe lowest comparable price and highest available ratings or scores are highlighted.	KKKKday	VIViator
Business Model	Online marketplace for travel experiences, attraction tickets and local transport	Online marketplace selling tours and activities run by third-party local operators	—	—
Experience Types	Attractions and tours, transport (rail passes, car rental), flights, accommodation, food and dining (incl. restaurant bookings in Japan), eSIM/WiFi, travel services	Guided tours, day trips, attraction tickets, cruises and boat tours, food tours, outdoor and adventure activities	—	—
Destinations Covered	92 countries; 350,000+ travel experiences; strongest in Asia (Taiwan, Hong Kong, Japan, South Korea, Southeast Asia)	Worldwide; more than 400,000 experiences listed	—	—
Cancellation Policy	Not verified	Set per product; most use a standard policy of full refund if cancelled at least 24 hours before start; some custom (partial refund) or non-refundable	—	—
Payment Options	—	Pay upfront or Reserve Now and Pay Later on eligible experiences	—	—
Loyalty Programme	—	Viator Rewards: earn credit on eligible direct bookings, redeemable on future bookings within 180 days; same-currency only	—	—
Booking Channels	Website, iOS and Android apps (first-app-order discount offered)	Website, iOS and Android apps; also distributed via travel agents and affiliate partners	—	—
Customer Support	—	24/7 customer service; in-platform messaging with tour operators	—	—
Headquarters	Taipei, Taiwan (founded 2014)	Needham, Massachusetts, USA	—	—
Parent Company	—	Tripadvisor	—	—
Signature Products	Rail passes (incl. Rail Europe partnership from 2023), Asian attraction and day-tour tickets	—	—	—

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Explore Tourism & Sightseeing brands

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Viator

GetYourGuide

Klook

Tiqets

Headout

City Sightseeing

Big Bus Tours

Tripadvisor

Civitatis

Musement

Go City

Universal Parks

Disney Parks

Merlin Entertainments

National Geographic Expeditions

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