Tourism boards, attractions and sightseeing offers Select up to four brands to compare them side by side.
Featured brand
Viator
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2 brands selected for the VS tool, showing 16 brands
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Viator, owned by Tripadvisor, is a marketplace for sightseeing tours, attraction tickets and activities in destinations worldwide, listing products from local operators. Options…
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Sightseeing is the core of GetYourGuide's catalogue, which covers guided tours, attraction and museum tickets, skip-the-line entry, city cards, boat cruises and day trips from…
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Klook is a Hong Kong-founded travel experiences platform with a strong focus on Asia, selling attraction tickets, theme park passes, tours, rail passes, airport transfers and…
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Tiqets is an Amsterdam-based platform focused on tickets for museums, attractions and landmarks, rather than guided tours. Its catalogue covers museums, zoos, aquariums,…
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Headout is a booking platform for attraction tickets, tours and live entertainment, covering many major tourist cities in Europe, North America, the Middle East and Asia. Its…
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City Sightseeing operates hop-on hop-off bus tours, recognisable by their red open-top buses, in cities across Europe, the Americas, Africa, the Middle East and Asia, largely…
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Big Bus Tours runs open-top hop-on hop-off sightseeing buses in cities including London, Paris, New York and Dubai, among others in Europe, the US, the Middle East and Asia.…
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Tripadvisor is best known as a travel review platform, and for sightseeing its value lies in traveller reviews, photos and rankings of attractions, tours and activities in…
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Civitatis is a Spain-based platform for guided tours, excursions and activities, particularly geared to Spanish-speaking travellers, with many tours led in Spanish across…
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Musement is the tours and activities business that became part of TUI Group and now operates within TUI Musement, the group's tours, activities and transfers division. Its products…
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Go City sells multi-attraction sightseeing passes for cities including London, Paris, New York, Rome, Dubai and many others. Its All-Inclusive Pass gives entry to as many included…
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Universal's theme parks, now run under the Universal Destinations & Experiences name, combine rides and attractions based on film and entertainment franchises with resort hotels…
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Disney's theme parks span Walt Disney World in Florida, Disneyland Resort in California, Disneyland Paris, Hong Kong Disneyland, Shanghai Disney Resort and Tokyo Disney Resort,…
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Merlin Entertainments operates a large portfolio of visitor attractions rather than a single brand, including Legoland parks and resorts, Madame Tussauds wax museums, SEA LIFE…
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National Geographic Expeditions is the travel arm of the National Geographic brand, offering trips across all seven continents, with each booking supporting the nonprofit National…
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KKday is a Taiwan-based travel experiences platform focused on Asia, selling attraction tickets, day tours, transport passes, airport transfers, charter car services and SIM cards…
VS comparison tool
| Compare up to 4 brandsThe lowest comparable price and highest available ratings or scores are highlighted. | GCGo City | VIViator | ||
|---|---|---|---|---|
| Business Model | Multi-attraction sightseeing passes: one upfront price for entry to attractions, tours and experiences in a city | Online marketplace selling tours and activities run by third-party local operators | — | — |
| Experience Types | Attraction entry, observation decks, museums, hop-on hop-off bus tours, cruises, guided tours | Guided tours, day trips, attraction tickets, cruises and boat tours, food tours, outdoor and adventure activities | — | — |
| Destinations Covered | About 28–31 destinations worldwide; each pass covers 30 to 100+ attractions | Worldwide; more than 400,000 experiences listed | — | — |
| Cancellation Policy | Non-activated passes refundable within 90 days of purchase; activated passes not refundable | Set per product; most use a standard policy of full refund if cancelled at least 24 hours before start; some custom (partial refund) or non-refundable | — | — |
| Payment Options | — | Pay upfront or Reserve Now and Pay Later on eligible experiences | — | — |
| Loyalty Programme | — | Viator Rewards: earn credit on eligible direct bookings, redeemable on future bookings within 180 days; same-currency only | — | — |
| Booking Channels | Website and Go City app (iOS and Android) with AI trip planner | Website, iOS and Android apps; also distributed via travel agents and affiliate partners | — | — |
| Customer Support | — | 24/7 customer service; in-platform messaging with tour operators | — | — |
| Headquarters | London, UK (founded 1999; formerly Leisure Pass Group) | Needham, Massachusetts, USA | — | — |
| Parent Company | Exponent Private Equity | Tripadvisor | — | — |
| Signature Products | All-Inclusive Pass (unlimited attractions for chosen days), Explorer Pass (pick a number of attractions, 30 days), Essentials Pass in some cities; The London Pass, The New York Pass, The Paris Pass | — | — | — |
| Ticket Format | App-based pass scanned at each attraction | — | — | — |
| Price Range | New York passes from about US$89 (Explorer) to US$169+ (All-Inclusive); varies by city and duration | — | — | — |
| Price Guarantee | Savings guarantee: refunds the difference if you save less than you paid | — | — | — |
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