Fendi

Fendi is a Roman luxury house within LVMH, rooted in fur and leather craftsmanship, and best known for the Baguette bag, which helped popularise the small shoulder bag, and the Peekaboo. Its range also includes ready-to-wear, shoes, the double-F Zucca monogram, accessories and Fendi Casa homeware. The Baguette is reissued in many materials and seasonal versions, so buyers can choose between plain leather, monogram and embellished editions. Fendi sells through its boutiques, website and selected department stores and online luxury retailers. Prices sit in the luxury tier. Some shoppers will want to know about materials, since the house has historically worked with fur; checking product composition is worthwhile for anyone who avoids animal fur. Buyers should also compare sizes of the Baguette and Peekaboo, which come in several formats, and buy from authorised channels.