| Signature Products | Baguette bag (1997), Peekaboo bag (2009), double-F logo (1966), fur pieces | Gucci loafer, Bamboo bag, Jackie bag, Dionysus bag, Flora scarf, GG canvas with red-and-green Web stripe | — | — |
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| Product Categories | Fur, women's and men's ready-to-wear, leather goods, shoes, accessories, eyewear, watches, fragrance | Ready-to-wear, handbags, footwear, accessories, home decoration | — | — |
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| Signature Materials & Craft | Fur and leather heritage (began as a Rome fur and leather shop); FF logo created by Karl Lagerfeld | GG logo canvas with Web stripe; Demetra, an animal-free leather-alternative material introduced by Gucci | — | — |
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| Creative Director | Maria Grazia Chiuri (chief creative officer, appointed October 2025; first collection February 2026) | Demna (artistic director; appointed March 2025, in role since July 2025) | — | — |
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| Personalisation Services | — | Gucci DIY personalisation on select bags, sneakers, jackets and tailoring; availability varies by market | — | — |
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| Returns Policy | Not verified | US: online orders returnable within 30 days of delivery, unused with tags, by mail or at Gucci stores (not outlets); personalised, made-to-order, beauty and final-sale items excluded | — | — |
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| Fragrance & Beauty | Fendi fragrances; eyewear | Gucci Beauty fragrance and cosmetics, licensed to Coty | — | — |
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| Sustainability Initiatives | Not verified | Demetra animal-free material; announced carbon-neutral commitment across operations and supply chain | — | — |
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| Parent Company | LVMH (owner since 1999) | Kering (owner since 1999) | — | — |
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| Founded | 1925, Rome, by Adele and Edoardo Fendi | 1921, Florence, by Guccio Gucci | — | — |
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| Brand Lines | Fendi main line; Fendi Casa home furnishings (since 1987) | — | — | — |
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