| Product Categories | Crystal jewellery, lab-grown diamond jewellery, watches, figurines, home decor and lighting, accessories | Charms, charm bracelets, bracelets, necklaces, rings, earrings, lab-grown diamond jewellery; watches discontinued | — | — |
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| Signature Collections | Swarovski Created Diamonds (lab-grown), Atelier Swarovski designer collaborations, crystal figurines | Pandora Moments (charm bracelets), Pandora ME, Reflexions, Pandora Brilliance (lab-grown diamonds) | — | — |
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| Watch Movements | Swiss made watches (first collection 1999); movement varies by model | — | — | — |
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| Price Positioning | — | Accessible luxury jewellery; sold in 100+ countries via about 7,000 points of sale | — | — |
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| Warranty | 2 years on jewellery and accessories; Created Diamonds jewellery 3 years (made-to-order 5 years); watches under separate terms | US: 1-year warranty on jewellery; 2 years on lab-grown diamond items | — | — |
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| Servicing & Repairs | — | US: optional Pandora Cares paid protection plan, incl. refinishing and polishing on covered claims | — | — |
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| Personalisation & Engraving | — | Engraving offered on select charms and jewellery (Engraving Studio); engraved items generally non-returnable unless faulty | — | — |
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| Responsible Sourcing | — | Uses only recycled silver and gold (shift completed Sept 2024); no mined diamonds; lab-grown diamonds made with 100% renewable energy | — | — |
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| Returns Policy | EU (e.g. DE): 30 days after receipt online, 30 days in store; personalised, engraved, adjusted and made-to-order items excluded; mailed returns may carry a fee | US: 30 days, unused and in original condition (online orders by mail or in store); AU: 30-day change-of-mind returns; varies by country | — | — |
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| Founded | 1895, Wattens, Austria | 1982, Copenhagen, Denmark | — | — |
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| Parent Company | Privately held, owned by the Swarovski founding family | — | — | — |
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| Key Materials | Lead-free crystal glass (all crystal since 2012), lab-grown diamonds (Created Diamonds), coated crystal effects such as Aurora Borealis | Recycled sterling silver and gold, 14k gold-plated and 14k rose gold-plated finishes, lab-grown diamonds | — | — |
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| Manufacturing | — | Crafted at two LEED-certified facilities in Thailand | — | — |
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| Free Shipping Threshold | US: free standard shipping over $150; EU (e.g. DE): over €99; UK: over £80 | — | — | — |
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