On

Swiss sportswear company On, also known as On Running, designs running and lifestyle shoes distinguished by CloudTec cushioning, the hollow pods visible on the outsole, often paired with a stiff Speedboard plate in the midsole. Its lineup includes the Cloud everyday sneaker, the cushioned Cloudmonster and Cloudsurfer, the Cloudflyer for support, Cloudultra and Cloudvista trail shoes, and racing models, alongside tennis and hiking styles. On has also experimented with Cyclon, a subscription-based recyclable shoe programme, though availability of such schemes varies. The shoes are sold through On's website and stores and through running and fashion retailers. Their clean design appeals to buyers who want a shoe that works for both training and casual wear. Ride feel varies considerably between models, ranging from firm and responsive to softly cushioned, so testing several or reading model-specific notes is worthwhile, particularly given the premium price range.