Gap

American retailer Gap focuses on casual wardrobe staples such as denim, khakis, logo sweatshirts, tees, outerwear and knitwear for women, men, kids and babies. The brand sits at the mid-price end of its parent company, Gap Inc., which also owns Old Navy, Banana Republic and Athleta, and its look leans towards classic, easy-to-wear basics rather than fast-changing trends. GapKids and babyGap are a notable part of the offer for families shopping for children's clothing. Gap sells through stores in North America and other selected markets, with franchise and online availability varying by region. Shoppers should check whether Gap ships to or operates in their country, since the store footprint differs between markets. Comparing fit guides for jeans and checking fabric composition on basics also helps, as quality and fit differ between product lines.