| Signature Product Lines | Gap denim and casual basics, GapX, Gap Factory (outlet); creative director Zac Posen (from 2024) | Nike Pro, Nike Tempo, NikeLab, Nike Golf, Nike SB (skateboarding), Jordan Brand | — | — |
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| Clothing Types | Jeans, T-shirts, sweatshirts, knitwear, outerwear, accessories; women, men, girls, boys, baby & toddler | Training and running tops, shorts, leggings, hoodies, tracksuits, jackets, sports bras, team kits; men, women, kids | — | — |
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| Style | Classic American casualwear for a broad customer base | Athletic performance wear and sport-inspired lifestyle/streetwear | — | — |
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| Price Positioning | Mid-range high-street; Gap Factory outlet for lower prices | Mid-range to premium sportswear | — | — |
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| Size Range | Not verified | Women's tops XXS–XXL plus 0X–4X (US 16W–32W) on Nike sizing; men's and kids' alpha sizing; extended sizes on selected styles | — | — |
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| Key Materials | — | Performance polyester and recycled polyester (e.g. Tempo shorts at least 75% recycled); 78% of Nike, Jordan and Converse products contain some recycled material (FY20 data) | — | — |
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| Sustainability Initiatives | Gap Inc. focuses on climate, water and waste; P.A.C.E./RISE programme for women garment workers; Women + Water Collaborative member (2023) | Move to Zero programme; recycled materials across products; Nike Refurbished (select North American stores); Reuse-A-Shoe collection | — | — |
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| Returns Policy | US: 30 days from delivery/purchase, unworn; free in store; mailed returns $6 for non-members, free for Encore members; final-sale items excluded | US: 60-day returns from delivery, free for Nike Members; UK: 30 days, unworn with tags, free for members and guests; exclusions for custom items | — | — |
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| Shipping | Not verified | US: free standard shipping on orders $50+ for Members, $75+ for guests; terms vary by country | — | — |
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| Loyalty Programme | Encore membership (US), shared across Gap Inc. brands; longer return windows for higher tiers | Nike Membership (free): member free shipping threshold and free returns | — | — |
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| Founded | 1969, San Francisco, US | 1964 as Blue Ribbon Sports; renamed Nike in 1971; HQ Beaverton, Oregon, US | — | — |
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| Parent Company | Gap Inc. (also owns Old Navy, Banana Republic, Athleta) | Nike, Inc. (also owns Jordan Brand and Converse) | — | — |
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