| Product Categories | Skincare (by concern, step or ingredient), body care, hair & scalp, lash & brow treatments, lip care, foundation, sets | Makeup, skincare, hair care, fragrance, bath & body, wellness, men's care, tools & brushes; 25,000+ products | — | — |
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| Loyalty Programme | — | US: Ulta Beauty Rewards, free Member tier (1 pt/$1), Platinum at $500/yr (1.25 pts/$1), Diamond at $1,200/yr (1.5 pts/$1); points redeemable for products and services | — | — |
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| Returns Policy | — | US: refund to original payment within 30 days; days 31–60 merchandise credit only; proof of purchase (or system lookup) and government ID required | — | — |
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| Price Positioning | Budget; US: most serums about $6–$34 (e.g. Niacinamide 10% + Zinc 1% $6, Hyaluronic Acid 2% + B5 $9.90) | Mixes drugstore (mass) and high-end (prestige) cosmetics, skincare and fragrance in one store | — | — |
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| Where to Buy | — | About 1,400+ stores across all 50 US states and ulta.com; first international store in Kuwait (2025) and a Mexico joint venture with Axo; Ulta Beauty at Target shops ended August 2026 | — | — |
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| Parent Company | DECIEM, part of The Estée Lauder Companies | Ulta Beauty, Inc. (publicly traded, Nasdaq: ULTA) | — | — |
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| Founded | — | 1990; headquartered in Bolingbrook, Illinois, US | — | — |
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| Salon Services | — | US: The Salon at Ulta Beauty offers hair, waxing & brow, skin, makeup & lash application and ear piercing services in store | — | — |
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| Shipping | US: free shipping on orders over $25; carbon-neutral shipping on all orders | US: standard shipping $6.95 unless a free-shipping promotion applies; promotions limited to the contiguous US; same-day delivery and store pickup offered | — | — |
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| Signature Products | Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Glycolic Acid 7% Exfoliating Toner, Natural Moisturizing Factors + HA, Multi-Peptide serums, Serum Foundation | — | — | — |
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| Key Ingredients & Technologies | Single-active and simple formulas labelled by ingredient and concentration: niacinamide, hyaluronic acid, glycolic acid, peptides, copper peptides, ceramides | — | — | — |
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| Skin Concerns Addressed | Blemishes and oil, dehydration, dullness and texture, signs of ageing, skin barrier support; plus hair density and scalp care | — | — | — |
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| Cruelty-Free Status | Not verified | — | — | — |
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| Regimen Tools | Online Build My Regimen tool and beginner regimen guides | — | — | — |
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