| Product Categories | Skincare (by concern, step or ingredient), body care, hair & scalp, lash & brow treatments, lip care, foundation, sets | Makeup, skincare, hair colour, hair care & styling, men's grooming (Men Expert) | — | — |
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| Price Positioning | Budget; US: most serums about $6–$34 (e.g. Niacinamide 10% + Zinc 1% $6, Hyaluronic Acid 2% + B5 $9.90) | Mass-market (drugstore and supermarket) pricing | — | — |
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| Where to Buy | — | Drugstores and supermarkets worldwide, e.g. UK: Superdrug, Tesco, Sainsbury's; Australia: Chemist Warehouse; plus online retailers | — | — |
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| Parent Company | DECIEM, part of The Estée Lauder Companies | L'Oréal Group | — | — |
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| Shipping | US: free shipping on orders over $25; carbon-neutral shipping on all orders | — | — | — |
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| Signature Products | Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Glycolic Acid 7% Exfoliating Toner, Natural Moisturizing Factors + HA, Multi-Peptide serums, Serum Foundation | Revitalift, Age Perfect, True Match, Infallible, Voluminous and Telescopic mascaras, Colour Riche, Elvive, Excellence Crème, Superior Preference, Elnett | — | — |
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| Key Ingredients & Technologies | Single-active and simple formulas labelled by ingredient and concentration: niacinamide, hyaluronic acid, glycolic acid, peptides, copper peptides, ceramides | Hyaluronic acid (True Match foundation), collagen peptide (Elvive Collagen Peptide + Lifter); varies by line | — | — |
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| Shade Range | — | UK: True Match liquid foundation in 48 shades; online Foundation Shade Finder and undertone quizzes | — | — |
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| Skin Concerns Addressed | Blemishes and oil, dehydration, dullness and texture, signs of ageing, skin barrier support; plus hair density and scalp care | Ageing and wrinkles (Revitalift, Age Perfect, Wrinkle Expert), dullness (Bright Reveal), hydration | — | — |
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| Cruelty-Free Status | Not verified | Not certified cruelty-free; L'Oréal Group states it has not tested products on animals since 1989, but notes some health authorities (e.g. China) may run their own tests | — | — |
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| Virtual Beauty Tools | — | Virtual try-on, foundation shade finder and skin undertone quiz on brand websites | — | — |
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| Regimen Tools | Online Build My Regimen tool and beginner regimen guides | — | — | — |
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