| Product Categories | Swiss luxury watches incl. TAG Heuer Connected smartwatches; eyewear (under licence); accessories such as leather goods and cufflinks | Crystal jewellery, lab-grown diamond jewellery, watches, figurines, home decor and lighting, accessories | — | — |
|---|
| Signature Collections | Carrera, Monaco, Aquaracer, Formula 1, Link, Autavia, Connected | Swarovski Created Diamonds (lab-grown), Atelier Swarovski designer collaborations, crystal figurines | — | — |
|---|
| Watch Movements | Automatic mechanical movements incl. chronographs (heritage Calibre 11 of 1969; Mikrograph 1/100-second chronograph, 2011); Connected smartwatch line since 2015 | Swiss made watches (first collection 1999); movement varies by model | — | — |
|---|
| Price Positioning | Luxury Swiss watchmaker within LVMH | — | — | — |
|---|
| Warranty | Not verified | 2 years on jewellery and accessories; Created Diamonds jewellery 3 years (made-to-order 5 years); watches under separate terms | — | — |
|---|
| Returns Policy | — | EU (e.g. DE): 30 days after receipt online, 30 days in store; personalised, engraved, adjusted and made-to-order items excluded; mailed returns may carry a fee | — | — |
|---|
| Founded | 1860, Saint-Imier, Switzerland (Edouard Heuer); HQ La Chaux-de-Fonds | 1895, Wattens, Austria | — | — |
|---|
| Parent Company | LVMH (majority since 1999) | Privately held, owned by the Swarovski founding family | — | — |
|---|
| Key Materials | — | Lead-free crystal glass (all crystal since 2012), lab-grown diamonds (Created Diamonds), coated crystal effects such as Aurora Borealis | — | — |
|---|
| Free Shipping Threshold | — | US: free standard shipping over $150; EU (e.g. DE): over €99; UK: over £80 | — | — |
|---|
| Heritage & Partnerships | Heuer stopwatch flown on John Glenn's 1962 orbital flight; Formula One official timekeeper again from 2025; Red Bull Racing partner; Monaco Grand Prix sponsor | — | — | — |
|---|
