| Product Categories | Face, cheek, eye, lip, body, fragrance, tools and sets | Makeup, skincare, hair care, fragrance, bath & body, wellness, men's care, tools & brushes; 25,000+ products | — | — |
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| Loyalty Programme | — | US: Ulta Beauty Rewards, free Member tier (1 pt/$1), Platinum at $500/yr (1.25 pts/$1), Diamond at $1,200/yr (1.5 pts/$1); points redeemable for products and services | — | — |
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| Returns Policy | — | US: refund to original payment within 30 days; days 31–60 merchandise credit only; proof of purchase (or system lookup) and government ID required | — | — |
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| Price Positioning | Prestige, lower price tier; US: Soft Pinch Liquid Blush $25, eau de parfum $78 | Mixes drugstore (mass) and high-end (prestige) cosmetics, skincare and fragrance in one store | — | — |
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| Where to Buy | rarebeauty.com and Sephora across North America, Europe, Asia and the Middle East; US: Ulta Beauty (from 2026); US: free standard shipping $50+ | About 1,400+ stores across all 50 US states and ulta.com; first international store in Kuwait (2025) and a Mexico joint venture with Axo; Ulta Beauty at Target shops ended August 2026 | — | — |
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| Parent Company | Privately held; founded and owned by Selena Gomez | Ulta Beauty, Inc. (publicly traded, Nasdaq: ULTA) | — | — |
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| Founded | Launched September 2020; headquartered in El Segundo, California | 1990; headquartered in Bolingbrook, Illinois, US | — | — |
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| Salon Services | — | US: The Salon at Ulta Beauty offers hair, waxing & brow, skin, makeup & lash application and ear piercing services in store | — | — |
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| Shipping | — | US: standard shipping $6.95 unless a free-shipping promotion applies; promotions limited to the contiguous US; same-day delivery and store pickup offered | — | — |
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| Signature Products | Soft Pinch Liquid Blush, Soft Pinch Lip Oil Stick, True to Myself foundation, Brow Harmony gel, Rare Eau de Parfum | — | — | — |
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| Shade Range | Launched with 48 foundation shades; current foundation shade finder spans fair to deep | — | — | — |
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| Cruelty-Free Status | Cruelty-free and vegan (brand claim) | — | — | — |
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| Social Impact | 1% of annual sales goes to the Rare Impact Fund for mental-health services | — | — | — |
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