| Product Categories | Face, cheek, eye, lip, body, fragrance, tools and sets | Makeup, skincare, hair colour, hair care & styling, men's grooming (Men Expert) | — | — |
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| Price Positioning | Prestige, lower price tier; US: Soft Pinch Liquid Blush $25, eau de parfum $78 | Mass-market (drugstore and supermarket) pricing | — | — |
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| Where to Buy | rarebeauty.com and Sephora across North America, Europe, Asia and the Middle East; US: Ulta Beauty (from 2026); US: free standard shipping $50+ | Drugstores and supermarkets worldwide, e.g. UK: Superdrug, Tesco, Sainsbury's; Australia: Chemist Warehouse; plus online retailers | — | — |
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| Parent Company | Privately held; founded and owned by Selena Gomez | L'Oréal Group | — | — |
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| Founded | Launched September 2020; headquartered in El Segundo, California | — | — | — |
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| Signature Products | Soft Pinch Liquid Blush, Soft Pinch Lip Oil Stick, True to Myself foundation, Brow Harmony gel, Rare Eau de Parfum | Revitalift, Age Perfect, True Match, Infallible, Voluminous and Telescopic mascaras, Colour Riche, Elvive, Excellence Crème, Superior Preference, Elnett | — | — |
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| Key Ingredients & Technologies | — | Hyaluronic acid (True Match foundation), collagen peptide (Elvive Collagen Peptide + Lifter); varies by line | — | — |
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| Shade Range | Launched with 48 foundation shades; current foundation shade finder spans fair to deep | UK: True Match liquid foundation in 48 shades; online Foundation Shade Finder and undertone quizzes | — | — |
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| Skin Concerns Addressed | — | Ageing and wrinkles (Revitalift, Age Perfect, Wrinkle Expert), dullness (Bright Reveal), hydration | — | — |
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| Cruelty-Free Status | Cruelty-free and vegan (brand claim) | Not certified cruelty-free; L'Oréal Group states it has not tested products on animals since 1989, but notes some health authorities (e.g. China) may run their own tests | — | — |
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| Virtual Beauty Tools | — | Virtual try-on, foundation shade finder and skin undertone quiz on brand websites | — | — |
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| Social Impact | 1% of annual sales goes to the Rare Impact Fund for mental-health services | — | — | — |
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